Estée Lauder reinvents makeup with new Double Wear Stay in Place: a lively, breathable matte true to skin for 36 hours, crack-free.
Icon Evolved
The iconic Double Wear from Estée Lauder, a high-performance benchmark, upgrades its formula. It keeps flawless coverage and all-day wear. Now it breathes with skin. Delivers dimensional, flexible matte finish.
Buildable coverage evens tone and blurs pores. Controls oil without heaviness.
Tech That Moves with You
Core is Polymer Mesh Matrix Technology. Breathable polymers form an invisible net. Flexes with skin motion. Holds 36 hours against heat, sweat, humidity.
20 trillion oxidized micro-pigments per drop. True color that stays vivid.
Hydration tames oil: new Double Wear balances for 72 hours.
Skin Balance Revolution
Double Balancing Complex with Alga Niacin™ busts dry-matte myths. Brown algae cut oil production. Niacinamide controls sebum 36 hours. Silica powder mattifies fast. Hyaluronic acid and glycerin hydrate now.
Your Perfect Shade
15 years of Color Capture Technology. 30 shades for Brazil. Backed by 14,000 skin measurements across five continents. Artisan precision per tone.
Oil-free, non-drying alcohol-free, fragrance-free. Non-comedogenic. Dermatologist and ophthalmologist tested.
Sleek Glass and Easy Use
Recyclable glass bottle gets minimalist, multidimensional redesign. Shake, pump dime-size, dot on, blend, layer as needed.
Available at brand e-commerce (https://www.esteelauder.com.br/) and select physical stores from March 3.
Photo: Press Release
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