Flávia Pavanelli unveils “Retoque Final”, Brazil’s first self-makeup reality show on YouTube, with 12 episodes and open applications.
Backed by YouTube, the project marks Flávia’s official return to the platform where she first built her creator career. In 2026, that relationship turns 12 years, signaling a more focused, intentional chapter in her trajectory.
What “Retoque Final” is
Positioned as an open stage for new names, aesthetics, and approaches to makeup, the show leans on a simple truth: people don’t express themselves the same way, and there’s more than one route to a similar end result. The series puts real people—and their stories—front and center, without requiring professional credentials.
“In real life, no one expresses themselves the same way. You can reach the same final result in makeup using different techniques—and that process has always fascinated me.”
Flávia also points to her own digital roots: she learned makeup by watching YouTube videos. That’s why she sees the platform as the most coherent home for a reality series designed to spotlight Brazil’s self-makeup talent.
Format, episodes, and judging
Season one will run for 12 episodes, averaging 45 to 50 minutes each, exclusively on YouTube. The rollout follows a weekly release schedule over 12 weeks—roughly three months.
The structure includes 10 selection episodes, each crowning a weekly winner. Then comes a semifinal featuring the 10 winners, followed by a grand finale between the final 2 contestants.
In each selection episode, five participants face three elimination challenges and a final duel that decides the winner of the week. The judging panel includes Flávia Pavanelli plus two guest judges who rotate each episode, assessing technique, style, and personality.
Prize and premiere
The overall winner will compete for a cash prize and a slate of new experiences tied to the beauty world, aimed at helping elevate their work. The premiere is scheduled for March 2026.
How to apply
Applications are now open. To join, candidates must fill out a form, showcase their makeup skills, be over 18, and be available to stay in São Paulo during the filming period. The show doesn’t require applicants to be professionals, focusing instead on technique, visual identity, and creative vision.
Service information
Project: “Retoque Final”
Platform: YouTube (exclusive)
Premiere: March 2026
Format: 12 episodes (45–50 minutes), weekly release
Structure: 10 selection episodes, semifinal with 10 winners, final with 2 finalists
Applications: https://retoquefinal.com.br/
Requirements: 18+, availability to be in São Paulo during filming
Photo: Divulgação
