Givenchy opens an immersive pop-up at Shopping Eldorado to launch Irresistible Eau de Parfum Néctar.
From March 19 to April 5, visitors can explore a sensory journey at the Givenchy pop-up, dedicated to the new Irresistible Eau de Parfum Néctar. Inspired by the elegance of French pâtisserie, the installation blends fragrance, color, and texture to evoke the perfume’s gourmand and luminous spirit.
Since its debut in 2020, the Irresistible line has embodied spontaneous femininity. The new Néctar edition enhances this aura with richer sensations—combining rose and neroli with indulgent hints of pistachio and vanilla woods. Crafted by master perfumers Anne Flipo, Dominique Ropion, and Caroline Dumur, the fragrance reflects Givenchy’s signature of modern French artistry.
The scenography brings the charm of a French pastry shop to life, merging the worlds of taste and scent. Guests can take part in a gamified experience, spin a prize wheel, and receive exclusive gifts and accessories with purchases above selected amounts.
The official opening took place on March 19 at 7 p.m. at Shopping Eldorado, marking the start of a season dedicated to Givenchy’s most irresistible facet. The fragrance is available in 35 ml, 50 ml, and 80 ml bottles across online platforms.
Event Info
- Givenchy Pop-up – Irresistible Eau de Parfum Néctar
- Shopping Eldorado – São Paulo, Brazil
- Dates: March 19 to April 5, 2026
- Free admission
Photo: Courtesy
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