Hydration becomes an essential item in your bag during summer. Jungle launches new flavored functional drink with electrolytes to maintain energy between beach, workouts and work.
During summer months, hydration care shifts from afterthought to essential planning for those maintaining an active lifestyle. Between workouts, work, beach time and social commitments, people spend longer periods outdoors with greater sun exposure and varying physical demands throughout the day. The trend intensifies during vacation and Carnival season, when schedules include travel, outdoor time and leisure activities.
Under these conditions, fluid loss increases due to sweating. Adequate replenishment requires continuous strategy throughout the day, not just sporadic moments. Along with water, the body loses vital electrolytes — sodium, potassium and magnesium — minerals involved in fluid balance, muscle contraction and nervous system function. Attention to these elements has grown especially among physically active individuals and those spending long hours in hot environments.
Personalized and continuous hydration
Nutritionist Renata Braide, consultant for Plant Power, explains that hydration must be approached individually, considering climate, physical activity level and heat exposure time. “On hotter days with more perspiration, fluid replenishment must match your routine. The recommendation is to consume liquids throughout the day, respecting each person’s needs, especially when alternating exercise, travel and prolonged outdoor time,” she states.
Signs like intense thirst, unusual fatigue and performance drops during physical activities may indicate hydration needs more attention. “During excessive sweating, electrolyte replenishment can become part of your nutrition strategy, always considering your routine context. For those seeking convenience, ready-to-drink beverages can facilitate maintaining hydration away from home,” she adds.
Jungle Low-Carb Passion Fruit: new flavor focused on daily hydration
In this context, Plant Power announces the launch of Jungle Low-Carb in passion fruit flavor. The functional drink was developed for daily hydration and presents itself as a smart drink, enriched with vitamin C and magnesium, free from artificial preservatives, colors and sweeteners.
Made with fruit juice, coconut water and organic tapioca, Jungle Low-Carb was formulated for essential electrolyte replenishment. The product is naturally sweetened with stevia and can be consumed at different times: workouts, work, beach and daily routine. With just 24 calories per unit, the new flavor expands the line, which previously offered four other options.
Jungle Vibes campaign connects hydration to summer
The launch integrates the Jungle Vibes summer campaign with the concept “Hydrate your vibe.” The Low-Carb line now offers five flavors: Strawberry with Lemon, Grape, Watermelon with Lemon, Pineapple with Mint and Passion Fruit. The product is available on the brand’s official Positive Market website and at major retailers and e-commerce platforms across Brazil.
About Jungle
Jungle is a Brazilian brand uniting technology and nature to create performance and wellness products with clean, effective and transparent formulas. Free from artificial colors and additives, it provides fast and efficient hydration, supporting athletes in competitions and everyone seeking wellness and vitality in daily life.
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