Sunless chooses Jade Picon to lead its new 2026 campaign, turning sunscreen into a beauty must-have for modern skincare routines.
Blending self-care, practicality, and style, Sunless, a Farmax brand specializing in sun protection, takes a new direction by choosing Jade Picon as the face of its 2026 campaign. The move positions sunscreen not just as skincare, but as a fashion-forward beauty essential.
Known for her active lifestyle — from workouts to beach days — Jade embodies a generation that values both aesthetics and well-being. As a skincare reference among young audiences, she represents the connection between health, image, and authenticity that Sunless aims to highlight.
“Taking care of my skin has always been part of my routine. I love being outdoors, and it’s important to enjoy the sun responsibly,” says Jade Picon.
Beyond being the campaign’s face, Jade symbolizes disciplined self-care centered on the Sunless Facial Stick — compact, easy to apply, and with coverage that evens out skin tone. The stick format has grown 7% globally between 2024 and 2025, according to Research and Markets, confirming the demand for practical products that simplify reapplication during the day.
With over 40 products in its portfolio, Sunless blends dermatological technology, accessibility, and style appeal. Partnering with Jade reinforces the brand’s mission to make sunscreen a fashion asset, an everyday beauty essential that connects health and aesthetics. The campaign will roll out through 2026.
Photo: Courtesy
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