Kaká shines as legend in epic film narrated by rival Cannavaro for O Boticário’s Malbec Black Legend, wine-inspired scent blending soccer icons.
In a year of soccer triumphs, O Boticário unveils the Malbec Black Legend campaign, a limited-edition upgrade to the iconic Malbec line. Shot in black-and-white with Puccini’s “Nessun Dorma” aria, it stars Kaká and narrator Fabio Cannavaro. Core idea: “One legend always recognizes another”.
Soccer Titans Unite
Kaká, last Brazilian named world’s best in Italy, embodies peak performance. Cannavaro, his fierce rival defender, adds validating narration. Brazil and Italy together claim 9 World Cups, boosting cultural resonance.
Perfumer Pascal Gaurin crafts it with Puglia’s Neroamaro wine accord and dark woods for a modern, nocturnal vibe.
“True greatness isn’t proclaimed—it’s recognized by peers.”Carolina Carrasco, O Boticário Branding Director
Watch the film here: https://www.youtube.com/watch?v=BnJFYT_3O6Y
360° Campaign Rollout
Teaser hits PR and socials teasing rivalry, followed by TV, digital, OOH. Ends with iconic event and podcast. “Malbec fuses fragrance, sports, culture,” note AlmapBBDO ECDs.
O Boticário cements woody fragrance leadership through this legacy tale.
Photo: Divulgação
