Kérastase unveils its second Concept Store at Barra Shopping this Thursday, featuring AI hair diagnosis, exclusive Gloss Absolu Le Parfum and immersive popsicle bar.
Inspired by the Gloss Absolu launch, this space turns luxury haircare into a full sensory adventure. Open to the public for one month until March 4, 2026, on the Lagoa floor of Barra Shopping, it delivers mirror-like shine, frizz control and refined scents.
Tech-Driven Personalized Journey
The experience kicks off at the K-Scan station. AI scans your hair for the perfect treatment match, then guides you to the salon and retail zone.
Highlight: exclusive sales of Gloss Absolu Le Parfum, a brand-new scent. Instagram-worthy spots, a photobooth and popsicle bar add fun twists.
Every purchase ends with special gifts at checkout. It’s all about immersing fans in the Kérastase world physically and luxuriously.
“This BarraShopping opening solidifies our retail experience strategy. We blend K-Scan precision, Le Parfum exclusives and unique activations to build direct connections with our audience.”
Caroline Vital, Kérastase Director for Brazil.
Photo: Press Release
