Koleston extends its haircare expertise beyond color with a new duo — the Plex-infused treatment and 9-in-1 multifunctional oil.
Brazil’s leading premium hair color brand steps into the hair treatment category with two new launches: the Power Treatment, now sold separately, and the 9-in-1 Power Oil. The expansion marks a new chapter for Koleston under Wella Company, aiming to provide complete hair care from coloring to maintenance.
Previously available only in the dye kit, the Power Treatment now comes in its own tube with advanced Plex technology that rebuilds internal hair bonds. It promises up to ten times stronger strands, added shine, and resistance to breakage. Suitable for all hair types, colored or not.
“We listened to our consumers and brought this beloved treatment into their daily routine,” says Nathalie Honda, Wella Company’s CMO.
The 9-in-1 Power Oil combines argan oil and vitamin E to deliver nine benefits, including up to 72-hour frizz control, heat protection, UV defense, and instant shine. Its lightweight texture allows for versatile application — before bedtime, after styling, or before workouts.
With prices starting at R$49.90, the “Power Duo” highlights Wella Company’s commitment to innovation and comprehensive hair care, extending Koleston’s expertise beyond color.
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Koleston 9-in-1 Power Oil Suggested price: R$49.99 100 ml oil featuring nine benefits — nourishment, shine, smoothness, 72h frizz control, heat protection, damage repair, split-end prevention, UV shield, and velvety touch.
Koleston Power Treatment Suggested price: R$49.99 Intensive treatment with Plex technology that restores hydration, strength, and vitality from the first use. Suitable for weakened or damaged hair.
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