Lattafa unveils Give Me Gourmand in Brazil, a collection of six dessert-inspired perfumes with caramel, vanilla, and chocolate notes.
Known for its luxurious Arabian fragrances, Lattafa introduces Give Me Gourmand to the Brazilian market, blending oriental sophistication with the global trend of sweet and intense perfumes. Distributed by Rebaj, the launch reinforces the brand’s presence among Arab perfume enthusiasts.
The line captures the gourmand trend, where edible ingredients like chocolate, fruit, and caramel are turned into addictive sensory experiences. Aimed at young adults, the concept aligns with beauty trends and pop culture aesthetics.
For Samir Jaber, CEO and founder of Rebaj, the move strengthens Lattafa’s reach in Brazil. “With the growing popularity of gourmand perfumes nationwide, we expect strong commercial traction and demand from the start,” he says.
Give Me Gourmand collection
- Whipped Pleasure: popcorn, caramel, and jasmine with tonka bean and musk base.
- Cookie Crave: butter, cocoa, and sugar with creamy vanilla and sandalwood.
- Vanilla Freak: cupcake, almond, and cinnamon with buttery vanilla base.
- Choco Overdose: chocolate fudge, cocoa, and caramel over benzoin.
- Berry On Top: strawberry and whipped cream over vanilla and musk.
- Mallow Madness: strawberry, raspberry, and marshmallow on creamy vanilla base.
Event Info
- Event: Launch of the Give Me Gourmand line
- Date: March 19–29
- Venue: Shopping Eldorado, São Paulo
- Distributor: Rebaj
- Instagram: https://www.instagram.com/rebajimportadora/
Photo: Courtesy
