L’Oréal’s May launches in Brazil highlight a strategic blend of luxury, performance, and accessibility, spanning fragrances, haircare, and skincare. The group brings forward new products from Yves Saint Laurent Beauty, Kérastase, and Garnier, reinforcing its strong presence in one of the world’s largest beauty markets.
The releases reflect evolving consumer expectations, combining sensorial appeal, advanced formulas, and distinct brand identities.
YSL expands its fragrance universe
Yves Saint Laurent Beauty introduces two major additions to its fragrance portfolio, each exploring new dimensions of intensity and freedom.
LIBRE BERRY CRUSH
LIBRE BERRY CRUSH Eau de Parfum marks the first fruity floral interpretation of the LIBRE line. It blends the signature lavender note with fresh raspberry, creamy coconut, and Madagascar Bourbon vanilla.
Created by Anne Flipo and Carlos Benaïm, the scent also features mandarin, Moroccan orange blossom, and French lavender. The campaign stars Dua Lipa and is directed by Diana Kunst.
The bottle appears in a bold raspberry-red tone. Available in 30 ml, 50 ml, and 90 ml formats.
MYSLF L’ABSOLU
MYSLF L’ABSOLU offers a more intense and luminous take on the original fragrance. The woody floral composition combines ginger, orange blossom, and patchouli.
Developed by Daniela Andrier, Christophe Raynaud, and Antoine Maisondieu, it also includes cardamom and bergamot. Austin Butler leads the campaign.
The mirrored silver bottle reflects its elevated intensity. Available in 60 ml and 100 ml.
Kérastase targets thick hair needs
Kérastase expands its Gloss Absolu range with a line designed for thick, frizz-prone hair. Inspired by skincare principles, the products incorporate Hydra Glazing technology.
The formula combines hyaluronic acid, glycolic acid, and wild rose oil to deliver hydration, shine, and frizz control for up to four days.
The lineup includes shampoo, mask, and leave-in with heat protection up to 230°C and humidity resistance up to 98%.
Garnier focuses on lightweight hydration
Garnier introduces the Hyaluronic Dry Touch Facial Moisturizer, combining hydration, oil control, and a refreshing effect.
With 4% hyaluronic acid, niacinamide, and aloe vera, it delivers up to 48 hours of hydration and 8 hours of shine control.
When refrigerated, it can cool the skin by up to 3°C, enhancing the sensorial experience. Suggested price is R$39.90.
Innovation at the core
L’Oréal continues to position innovation at the center of its strategy, supported by thousands of scientists and digital experts worldwide.
In Brazil, the group marks 67 years in 2026, operating with a diverse portfolio of 22 brands.
The company was named the most innovative in Europe by Fortune in 2025, reinforcing its leadership in the global beauty industry.
Event Info
- Yves Saint Laurent Beauty SAC: 0800 727 5626
- Instagram: @yslbeauty
- Website: https://www.yslbeauty.com.br/
- Kérastase SAC: 0800 701 7237
- Website: https://www.kerastase.com.br/
- Garnier SAC: 0800 701 0114
- Instagram: garnierbrasil
- Website: https://www.garnier.com.br
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