Mari Maria Makeup creates TIG fashion show look focused on radiant skin and new generation aesthetics.
On Tuesday morning, December 2, Mari Maria Makeup signed the beauty direction for the TIG fashion show, a brand gaining popularity among Gen Z for its creative and aesthetic appeal across social media. The collaboration reinforced both brands’ connection to modern digital beauty trends.
The makeup design emphasized fresh, luminous, and expressive skin, highlighting the glow effect as the main feature. Two of the brand’s latest launches were used: the Ice Glow highlighter, with its cool jelly texture, refreshing sensation, and sophisticated glossy finish. The product is vegan, hypoallergenic, and suitable for sensitive skin, available in four shades — Snowflake, Cocoa Frost, Glacial Rose, and Icy Beam — each offering different intensities of shine.
The look also featured the Cover UP foundation, Soft Silk loose powders, and the Line Up and Simple Lips pencils, blending modern minimalism with individual expression.
“Taking part in this show was incredibly special for me. TIG’s beauty aligns perfectly with the aesthetic I love: modern, authentic, and sensorial. I was thrilled to create this moment with products that express freshness and creative freedom,” said Mari Maria, the brand’s CEO.
With a growing focus on digital and sensorial communication, Mari Maria Makeup continues to connect with the new generation, merging performance, experience, and self-expression while reaffirming its innovative role in the beauty industry.
