Natura launches Aura Alba Body Oil and perfumed Soaps with intense hydration, velvety touch and the same Eau de Parfum fragrance.
Following the success of Natura Aura Alba Eau de Parfum, the fragrance that marked the brand’s entry into prestige perfumery, Natura expands the line with the new Perfumed Body Oil and Aura Alba Perfumed Bar Soaps.
The launch invites consumers to experience Aura Alba directly on the skin through a lightweight, hydrating and versatile texture. The line maintains the olfactory signature inspired by the rare rosa alba, cultivated in the terroir of Konare, Bulgaria.
With the same perfume signature, the new products offer an explosion of scent, intense hydration, a velvety finish and a luminous touch. The body oil can be applied in circular movements, except on the face, and works with or without rinsing, adapting to different self-care routines.
When combined with the Eau de Parfum, the result becomes even more enveloping and sophisticated. The soaps cleanse while preserving the skin’s natural hydration, forming a protective layer and becoming an ideal gifting option.
The creation reinforces Natura’s symbolic connection with the white rose, echoing the gesture of founder Luiz Seabra, who gifted white flowers to the first visitors of the brand’s store 55 years ago.
Developed by Veronica Kato in collaboration with French perfumer Jean-Christophe Hérault (IFF), the fragrance blends rosa alba natural oil with honey flower, lychee, sandalwood and patchouli, balancing femininity, nature and elegance in harmony. The products are now available in stores, on Natura’s website and through Consultants in Brazil.
In the spirit of Natura Christmas, the brand celebrates connection with the motto “The best gift is presence. After that, it’s Natura.” The selection includes iconic perfumes like Essencial, Kaiak and Luna, along with Ekos, Tododia, Natura Homem, Mamãe e Bebê and Naturé.
Natura’s gifting lines express affection, purpose and regeneration, reaffirming its presence in Brazilian households.
Source: Kantar, Worldpanel Division | Consumer Panel | FY2024, Brazil, Cross Category – CFT.
