Right in the middle of Carnival, NEUTROGENA® will hand out 400 liters of sunscreen and run interactive activations in Rio, Salvador, and Florianópolis from Feb 12–17.
With Brazil expecting more than 53 million people to join Carnival events nationwide, according to the Ministry of Tourism, the brand is focusing on everyday skin-protection habits during street parties, beach hours, and night events.
NEUTROGENA® at Carnival: where it’s happening
In Rio de Janeiro, NEUTROGENA® is the official sponsor of the Amigos da Onça street parade and will offer free sunscreen distribution via brand ambassadors carrying backpacks.
The brand also appears at Ipanema Beach and teams up with Drogaria Pacheco in Copacabana with an exclusive kiosk wrapped in both brands’ visual identity.
At the kiosk, visitors can catch DJ sets, receive giveaways, get sunscreen applied for free, and learn more about product lines and initiatives.
In Santa Catarina, activations run at P12 and Playa Brava Beach Club, combining an interactive photo moment with hands-on product discovery.
From Feb 12–17, the planned distribution totals around 400 liters of NEUTROGENA SUN FRESH® Derm Care Oil Control Fluido Sem Cor FPS 80, NEUTROGENA SUN FRESH® Hydro Boost, and NEUTROGENA SUN FRESH® Protetor Solar FPS 50.
Salvador sampling and hotel partners
In Salvador, the brand will distribute more than 40,000 samples to the public and run hotel sampling with partners including Mercure and Novotel.
“NEUTROGENA® tem como um de seus pilares fundamentais promover educação e conscientização sobre a importância da proteção solar. Mais do que estar presente, queremos fazer parte dessa celebração, cuidando da pele para que as pessoas possam viver cada momento com total liberdade e confiança. Nosso papel é garantir que, enquanto todos se entregam à energia do Carnaval e criam memórias inesquecíveis, a pele receba o cuidado e a proteção que merece”, ressalta Allyne Magnoli, Diretora de Marketing de NEUTROGENA®
More institutional information: https://www.neutrogena.com.br/
Service
NEUTROGENA® at P12
When: Feb 12–17
Where: Srv. J Cardoso Oliveira, s/n – Jurerê Internacional, Florianópolis/SC, 10am to 6pm
NEUTROGENA® at Playa Brava Beach Club
When: Feb 12–17
Where: Av. José Medeiros Vieira, 2585, Florianópolis/SC, 10am to 6pm
NEUTROGENA® at Bloco Amigos da Onça
When: Feb 17
Where: Rua Barão de Monjardim, Rio de Janeiro/RJ, 8am to 3pm
NEUTROGENA® in Salvador
When: Feb 12–17
Where: Mercure Salvador Rio Vermelho Hotel: Rua Fonte do Boi, 215, Rio Vermelho, Salvador – BA, CEP 41940-360, Brazil
Where: Novotel: R. Monte Conselho, 505 – Rio Vermelho, Salvador – BA, 41940-370
Photo: Handout
