Nine exclusive shades and the “Dama de Prata” body line bring Bridgerton to Risqué and Paixão in a limited edition drop.
Coty has announced a first-of-its-kind collaboration that brings two of its best-known brands in Brazil into the world of Bridgerton, the global Netflix hit produced by Shondaland. It’s the first time Risqué—a leading nail polish brand—and Paixão—known for body hydration and care—share the same licensed project, designed to turn everyday beauty routines into rituals of sophistication, self-care, and feminine expression.
Risqué Bridgerton: 9-piece nail-focused lineup
The Risqué Bridgerton range features nine products: eight nail polishes (two metallics, two shimmers, and four creams) plus a nourishing serum formulated with almond oil. That same key ingredient also appears in the Paixão products, tying the two lines together under one collaboration.
With a hypoallergenic, vegan, cruelty-free formula, the collection draws from the show’s polished, intrigue-filled atmosphere and uses playful shade names inspired by Bridgerton’s world. The names include Paixão (Des)Mascarada, Sociedade da Fofoca, Cortejo no Jardim, Dama de Prata, O Mais Cobiçado, Infiltrada no Baile, Bendito Artista, and Uma Abelha me Contou…, a metallic olive shade returning after strong demand following a previous collaboration.
The nourishing serum is positioned as an everyday essential for deeply caring for nails and cuticles, supporting a healthy look and natural shine.
Paixão “Dama de Prata”: fragrance and hydration
Paixão’s limited line, Bridgerton Dama de Prata, centers on a bespoke oriental gourmand woody fragrance created for the partnership. It blends the refined feel of iris flower with the sweetness of caramelized almonds to echo the series’ signature elegance through body care.
The lineup includes three items: a 200 ml body lotion, a 200 ml body oil, and a 75 g hand lotion—each formulated with almond oil. The brand highlights a lightweight feel, fast absorption, and 24-hour hydration. Products are cruelty-free, paraben-free, and dermatologically tested.
A giftable set is also planned, featuring 100 ml versions of the lotion and oil in special packaging.
Limited packaging with show cues
Developed with Netflix and Shondaland, the packaging arrives as a limited edition. For the first time, Paixão swaps its signature gold for a silver finish, a nod to the season’s central character. Risqué, meanwhile, leans into the season’s visual language with labels featuring a mask icon, reinforcing the connection to Bridgerton’s storyline.
What Coty says
“We believe these launches represent more than limited editions of our brands. They are an invitation for each person to reveal the power of their own stories.”
The statement comes from Regiane Bueno, VP of Marketing at Coty Brazil and LatAm, who frames the collaboration as part of a broader entertainment strategy. She also notes this is Coty’s second partnership with Netflix and Shondaland, and signals more projects may follow.
Campaign and suggested prices
The release will be supported by a digital campaign and influencer activations, including creators Nina Miano and JP, who together reach nearly 5 million followers. Products will be available in the first half of November at Coty’s online store and partner retailers.
Coty online store (URL): https://www.lojacoty.com.br/
Service
Availability: first half of November
Where to buy: Coty online store and partner retailers
Coty online store (URL): https://www.lojacoty.com.br/
Suggested price Risqué Bridgerton (per item): R$ 8,99
Suggested price Paixão Bridgerton body lotion 200 ml: R$ 12,99
Suggested price Paixão Bridgerton body oil 200 ml: R$ 26,99
Suggested price Paixão Bridgerton hand lotion 75 g: R$ 14,99
Suggested price Paixão Bridgerton gift set: R$ 29,90
Foto: Divulgação
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