Sabrina Sato just revealed Cetaphil’s first global collab: a featherlight facial lotion with hyaluronic acid designed for Brazil’s fast-paced routine.
The launch introduces the Facial Moisturizing Lotion with Hyaluronic Acid, co-created with Cetaphil®—a brand widely associated with sensitive-skin care—and manufactured by Galderma. The promise is clear: intense hydration, fast absorption, and an ultra-light feel.
According to the announcement, the product was developed with Brazilian skin in mind, considering heat, sweat, makeup, and long days. It also comes in a travel-friendly package meant to fit easily in a handbag or suitcase, which can help keep skincare consistent.
Hyacare® 50 technology and results
The formula’s headline feature is Hyacare® 50, described as hyaluronic acid in smaller particles designed to reach deeper layers of the skin. The expected payoff is a weightless lotion that supports a more rejuvenated look and improved viscoelasticity—without leaving residue.
The material cites studies showing a 39% increase in moisture levels within the first hours. Cetaphil also highlights strong sensory acceptance and positioning as a makeup-prep step.
Why Sabrina joined the development
“My partnership with the brand has lasted for more than five years, but it started long before that, when I was still just a consumer. I always trusted the products, so I wanted to be actively involved in developing a moisturizer that truly worked for Brazilian skin facing heat, perspiration, makeup, and an intense routine. I wanted something light, efficient, and easy to carry anywhere—a real everyday wild card. This lotion delivers exactly that,” says Sabrina Sato, who continues rehearsals ahead of Carnival.
Lígia Santos, President of Galderma in Brazil, says the project brings together science, innovation, and what consumers actually need for healthy skin year-round. She adds that Sato participated throughout the process—from concept to production—and even visited the factory, calling it a launch that “feels like Brazil.”
Dermatologist on the ingredient
Dermatologist Dra. Daniela Pimentel (CRM-SP 112165/RQE 40640) points to the ingredient’s technical precision. “Because the particles are smaller, the active penetrates more efficiently, which translates into deep hydration, quick absorption, and improved skin viscoelasticity. For patients who need more hydrated skin, this technology represents an effective and safe complementary care,” says Daniela.
With the new product, Cetaphil strengthens its daily-care lineup in Brazil and reiterates its focus on high-tech formulas described as safe and effective for all skin types—especially sensitive skin.
The brand also notes that, before starting any routine with active ingredients, it’s essential to follow guidance from a dermatologist.
Foto: Divulgação