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Shakira Collection’s two new elixirs redefine bold femininity

Shakira Collection’s two new elixirs redefine bold femininity

Rojo Elixir and Fucsia Elixir arrive in 2026 as Shakira Collection’s most daring chapter yet — where color becomes emotion and intensity becomes identity.

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Some fragrance launches are announcements. This one feels more like a statement. With Rojo Elixir and Fucsia Elixir, Shakira Collection steps into a deeper, bolder olfactive territory — built for a woman who owns every room she walks into.

Reinvention as a signature

The concept behind both fragrances is rooted in a single idea: intensity isn’t excess — it’s authenticity taken to its furthest edge. The woman these scents speak to is confident, sensual and unapologetically herself. Fierce and vulnerable. Always reaching further.

That tension between strength and softness is what makes both compositions compelling. It’s not just a scent — it’s a point of view.

Rojo Elixir: the scent of fire

Red has always carried the weight of passion and power. Rojo Elixir distills that into something wearable and deeply magnetic. An amber floral musk, it opens with a blackberry accord sharpened by cardamom and ginger — a bold, personality-driven entrance that announces itself with confidence.

The heart unfolds into jasmine, tuberose and ylang-ylang, a hypnotic floral trio that is full and enveloping without being heavy. At the base, creamy amber vanilla meets labdanum and a modern musk, leaving a warm, addictive trail that clings to skin long after the moment has passed.

Rojo Elixir is intense, magnetic and deeply irresistible.

Fucsia Elixir: freedom with an edge

Where red commands, fuchsia provokes. Fucsia Elixir is a gourmand amber built around brightness and contrast. The opening combines tangerine and raspberry in a vivid, juicy accord balanced by the crispness of red apple — an immediate, playful hook that refuses to go unnoticed.

The heart takes an unexpected turn: peony’s floral softness meets a hazelnut accord that adds warmth and texture. The dry-down brings it all together — dark cocoa, velvety amber and a whisper of musk creating a gourmand signature that is elegant, rich and lasting.

Fucsia Elixir is vibrant, daring and absolutely unforgettable.

A bottle reimagined

The collection’s iconic bottle gets a new chapter too. A deeper gradient melting into black reflects a more conscious, radical femininity. Each piece is designed to stand alone as a statement object — a contemporary talisman for women who choose to show up exactly as they are.


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Shakira Collection's two new elixirs redefine bold femininity
Photo: Press Release
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