Skincare after 30 gains strength with essential daily steps

Skin changes after 30 increase interest in preventive and consistent skincare routines.

After age 30, the skin undergoes natural shifts. Collagen production decreases, cell renewal slows down and factors such as sun exposure, stress and routine variations begin to affect texture, radiance and evenness. Fine lines, spots and dryness become more common, though they are natural signs of this maturation process.

This movement also reflects consumer behavior. In Brazil, 76% of the population already includes skincare in their routine, according to Euromonitor International data released by ABIHPEC. The growth shows a rising interest in preventive and consistent habits.

“Skin matures, but that does not mean losing beauty, it means change. The key is caring in advance and consistently,” says Luzia Costa, CEO and founder of Sóbrancelhas.

With the right products and a steady routine, it is possible to maintain skin vitality after 30. Luzia Costa highlights three essential steps to begin:

1. Cleansing foam

Cleansing is the first step in any routine. Using a product suited to your skin type helps remove impurities, control oiliness and prepare the skin to absorb the next steps more effectively.

2. Gold Facial Booster

Designed for intensive care, Sóbrancelhas’ Gold Facial Booster supports cell regeneration, offers deep hydration, enhances radiance and assists in treatments for dark spots and signs of aging.

3. Daily hydration

Hydration strengthens elasticity and glow while helping retain moisture. Daily use contributes to softening fine lines and keeping the skin firm and balanced.

For Luzia, skincare goes beyond aesthetics. “When we understand that each stage of life has its own needs, we begin to care for the skin with more kindness. The goal is not to stop time, but to accompany it with health and confidence.”

Photo: envato