From Fenty Beauty to Rare Beauty, Sephora offers over 20 exclusive brands in Brazil, blending performance and desirability.
Sephora stands out in the Brazilian beauty market with one of the most coveted portfolios of exclusive brands. The retailer is the only place to find names like Fenty Beauty, Rare Beauty, Sol de Janeiro, Kayali, Glow Recipe, Caudalie, Sephora Collection, Laneige, Drunk Elephant, and Anastasia Beverly Hills.
Hair, skin, and fragrance icons
The highlight goes to Drunk Elephant’s Cocomino™ line, expanding the brand’s expertise to haircare. The Cocomino™ Glossing Shampoo and Cocomino™ Marula Cream Conditioner deliver soft cleansing and nourishment while maintaining minimalist, effective formulas.
In makeup, Rare Beauty’s Positive Light Liquid Luminizer has become a bestseller, offering a radiant glow with a lightweight, natural finish that lasts.
For body care, Sol de Janeiro’s Brazilian Crush Cheirosa 62 has become a cultural icon, celebrated globally for its unmistakable warm scent.
On skincare shelves, Glow Recipe’s Watermelon Glow Niacinamide Dew Drops delivers both instant glow and lasting results through powerful actives and luminous texture.
Fragrance lovers will find Kayali’s Vanilla 28 Eau de Parfum irresistible for its creamy vanilla and warm, sensual notes. Meanwhile, Laneige’s Lip Sleeping Mask remains a cult favorite for deep overnight hydration.
“This unique beauty, only we have it” — Sephora’s message celebrates its exclusive curation that blends innovation and desire.
With themed window displays and in-store highlights, Sephora reaffirms exclusivity as part of its identity, positioning itself as the ultimate destination for beauty experiences that can’t be found anywhere else.
Photo: Press Release






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