Vivelavu will host, on December 3, the event “Discover Your Tone – Launch of the Cores Line”, presenting the official launch of Mami Wata’s 100% natural tinted SPF base in four shades at its Ipanema store.
The experience takes place on Wednesday, from 5 p.m. to 8 p.m., and invites guests to embrace self-care as a daily ritual.
Attendees will be able to discover their ideal shade and explore up close a base that combines makeup, sun protection and skincare in a practical everyday solution.
All tones are developed exclusively with natural pigments, with no synthetic dyes or chemical bases.
The launch reinforces Mami Wata’s commitment to skin health and environmental preservation.
Summer mood, music and self-care
Inspired by the arrival of summer, the event connects skin tone with musical tone.
The programme features a live samba circle and a sensory set-up that celebrates solar energy.
The atmosphere highlights Rio’s rhythm and natural beauty as an expression of identity and self-esteem.
Clean formulation and sustainability focus
Key highlights of the Cores line include mineral filters based on non-nano zinc oxide.
The base also contains natural oils of açaí and buriti, known for their antioxidant and nourishing properties.
Packaging is made from reusable or recyclable aluminium, in line with sustainability and circular economy principles.
About Vivelavu and Mami Wata
Founded by Carolina Sëhbë, Vivelavu is a reference in women’s holistic intimate care.
The brand is known for its curated selection of products focused on women’s well-being, health and self-esteem.
Mami Wata, created by biologist Olivia Rabacov and chemist Érika Valoni, was born with the goal of developing clean, safe formulations.
Its purpose is to care for skin health while minimising environmental impact, especially on the oceans.
The brand stands out for products aligned with coral reef and marine life protection.
The event symbolises the union of two brands that share values such as conscious consumption, body appreciation and beauty with purpose.
Service
Event: Discover Your Tone – Launch of the Cores Line.
Date: December 3 (Wednesday).
Time: 5 p.m. to 8 p.m.
Venue: Vivelavu Ipanema – Rua Garcia D’Ávila, 173, Rio de Janeiro.
Admission: Free.
RSVP: +55 (21) 99901-0507.
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