Dry, dull hair after days in the sun and sea? Widi Care’s Lá Vem o Sol line blends UV filters and nourishing actives to restore and protect your strands.
Summer’s Harshest Combo — and Your Hair Pays the Price
Hours under the blazing sun, saltwater dips, chlorinated pools and non-stop heat: summer puts hair through a relentless assault. The consequences show up fast — UV damage, dehydration, color fading and rough texture. For anyone living the Brazilian Carnival experience, protecting your hair is just as important as picking the right outfit.
Rooted in the sunny, laid-back lifestyle of Rio de Janeiro, Widi Care created the Lá Vem o Sol (“Here Comes the Sun”) line to care for hair at every stage of sun exposure. The formulas balance performance and convenience for people who never slow down in the summer.
Power Ingredients That Deliver Results
The line is built around Sunflower Oil, Cupuaçu Butter, Pracaxi and Rice Protein — a nutrient-rich blend that prevents green tint from chlorine, provides deep nourishment and helps repair damage from the sea and pool. The inclusion of UV filters sets this line apart, helping preserve color, shine and vitality from morning to sunset.
A Complete Routine in Three Steps
The UV-protective shampoo (approx. R$51.90) opens the routine by gently removing buildup — salt, chlorine and sweat — without stripping softness. It primes the hair fiber to absorb the nutrients in the steps that follow.
Next, the nourishing mask (approx. R$59.90) delivers an intensive boost of actives, restoring movement, silkiness and shine. Its restorative action tackles the moisture loss typical of hot-weather exposure, while UV protection helps lock in color for longer.
Rounding out the routine, the leave-in conditioner (approx. R$44.90) acts as a daily shield. With UV filters and thermal protection, it guards hair against radiation, saltwater, pool water and heat styling. Versatile enough to use before hitting the beach — to reinforce the protective barrier — or after, to detangle and style. It also works perfectly before and after workouts.
Making the most of Carnival also means protecting and restoring your hair so it keeps shining as brightly as the celebration itself.
With Lá Vem o Sol, Widi Care turns the post-beach and post-party moment into an essential care ritual — because beauty and fun go hand in hand.
Product Info
Line: Lá Vem o Sol — Widi Care
UV-protective shampoo: R$51.90
Nourishing mask: R$59.90
Leave-in with UV filter and thermal protection: R$44.90
Where to buy: lojawidicare.com.br and major Brazilian beauty e-commerce platforms
Photo: Divulgação
