Brazil’s biggest live entertainment company blanketed Araraquara with 40 billboards celebrating Liniker ahead of her historic BYE BYE CAJU tour.
Where it all began
The streets of Araraquara, a city of roughly 250,000 people in the São Paulo state interior, woke up covered in tribute. Over 40 billboards now line the city’s avenues, celebrating the rise of Liniker — a daughter of the city who is about to headline some of Brazil’s most iconic venues on the BYE BYE CAJU tour, the farewell run for her acclaimed album CAJU.
The campaign was conceived by 30e, Brazil’s largest live entertainment company and the tour’s producer, in partnership with BREU ENTERTAINMENT and presented by Itaú Unibanco. The message on every board captures the spirit of the moment:
Before the world, there was Araraquara. Congratulations on the flight of your life, Liniker.
A symbolic homecoming
The choice of Araraquara as the backdrop for this campaign carries real weight. It ties the artist’s origins directly to the continental scale she has reached — from this small city in the Brazilian heartland, Liniker now steps onto the stage of one of Latin America’s premier stadiums. The billboards don’t just advertise a show; they tell a story of identity, belonging, and artistic transformation.
The BYE BYE CAJU tour rolls through four Brazilian cities in 2026: São Paulo, Rio de Janeiro, Belém, and Salvador — bringing together fans who have followed every chapter of Liniker’s remarkable journey.
Marketing as cultural experience
The Araraquara campaign was developed by 30e’s in-house marketing team, a group with a track record of turning promotional campaigns into genuine cultural moments. Previous projects include a silk-paper insert in the Folha de S.Paulo for Planet Hemp’s farewell tour, train car wraps for System of a Down shows, customized packaging for the Dominguinho project, street paste-ups across São Paulo, a landmark installation at Estação Sé, and a billboard on Times Square.
For 30e, the line between advertising and culture has always been intentionally blurry — and Araraquara’s transformed skyline is the latest proof.
Tour Info
Liniker – BYE BYE CAJU
Produced by: 30e and BREU ENTERTAINMENT
Presented by: Itaú Unibanco
Tickets online: http://eventim.com.br/liniker
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SÃO PAULO
Date: July 11, 2026 (Saturday)
Venue: Allianz Parque – Av. Francisco Matarazzo, 1705 – Água Branca, São Paulo/SP
Doors open: 3 PM
Age rating: 16+. Under-18s admitted only with a parent or legal guardian.
Tickets:
Upper Seat – R$ 82.50 (half-price) | R$ 115.50 (social) | R$ 165.00 (full)
Floor – R$ 132.50 (half-price) | R$ 185.50 (social) | R$ 265.00 (full)
Lower Seat – R$ 192.50 (half-price) | R$ 269.50 (social) | R$ 385.00 (full)
Premium Floor – R$ 297.50 (half-price) | R$ 416.50 (social) | R$ 595.00 (full)
VIP Package – R$ 797.50 (half-price) | R$ 916.50 (social) | R$ 1,095.00 (full)
VIP Package includes: Premium Floor ticket, soundcheck experience, exclusive merchandise kit, and early entry. *VIP schedule announced 48h before the event via social media and registered email. Missing the VIP time slot forfeits package benefits.
Itaú presale: December 18, from 10 AM
General sale: December 22, noon online and 1 PM at the official box office
Official box office: Allianz Parque – Rua Palestra Itália, 200 – Gate A – Perdizes, São Paulo/SP. Hours: Tuesday–Saturday, 10 AM–5 PM (closed on holidays, match days, and third-party events).
Itaú benefit: Exclusive presale with 15% discount on full-price tickets using Itaú credit card (up to 4 tickets per CPF, subject to availability). Installment plan: up to 3x interest-free with any Itaú card.
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RIO DE JANEIRO
Date: August 22, 2026 (Saturday)
Venue: Farmasi Arena – Av. Embaixador Abelardo Bueno, 3401 – Barra, Rio de Janeiro/RJ
Doors open: 5 PM
Age rating: 16+. Under-18s admitted only with a parent or legal guardian.
Tickets:
Seat N3 – R$ 147.50 (half-price) | R$ 206.50 (social) | R$ 295.00 (full)
Seat N1 – R$ 322.50 (half-price) | R$ 451.50 (social) | R$ 645.00 (full)
Floor – R$ 347.50 (half-price) | R$ 486.50 (social) | R$ 695.00 (full)
VIP Package – R$ 847.50 (half-price) | R$ 986.50 (social) | R$ 1,195.00 (full)
VIP Package includes: Premium Floor ticket, soundcheck experience, exclusive merchandise kit, and early entry. *VIP schedule announced 48h before the event via social media and registered email. Missing the VIP time slot forfeits package benefits.
Itaú presale: December 18, from 10 AM online and 11 AM at the official box office
General sale: December 22, noon online and 1 PM at the official box office
Official box office: Estádio Nilton Santos – North Box Office – Rua das Oficinas, s/n – Engenho de Dentro, Rio de Janeiro/RJ. Hours: Tuesday–Saturday, 10 AM–5 PM.
Itaú benefit: Exclusive presale with 15% discount on full-price tickets using Itaú credit card (up to 4 tickets per CPF, subject to availability). Installment plan: up to 3x interest-free with any Itaú card.
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BELÉM
Date: September 19, 2026 (Saturday)
Venue: Espaço Náutico Marine – Av. Bernardo Sayão, 5232 – Universitário, Belém/PA
Doors open: 6 PM
Age rating: 16+. Under-18s admitted only with a parent or legal guardian.
Tickets:
Floor – R$ 72.50 (half-price) | R$ 101.50 (social) | R$ 145.00 (full)
Premium Floor – R$ 142.50 (half-price) | R$ 199.50 (social) | R$ 285.00 (full)
VIP Package – R$ 642.50 (half-price) | R$ 699.50 (social) | R$ 785.00 (full)
VIP Package includes: Premium Floor ticket, soundcheck experience, exclusive merchandise kit, and early entry. *VIP schedule announced 48h before the event via social media and registered email. Missing the VIP time slot forfeits package benefits.
Itaú presale: December 18, from 10 AM
General sale: December 22, noon online and 1 PM at the official box office
Official box office: Royal Black – Pátio Belém – Floor 2, Tv. Padre Eutiquio, 1078 – Belém/PA. Hours: Monday–Saturday, 10 AM–10 PM; Sunday, 1 PM–9 PM.
Itaú benefit: Exclusive presale with 15% discount on full-price tickets using Itaú credit card (up to 4 tickets per CPF, subject to availability). Installment plan: up to 3x interest-free with any Itaú card.
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SALVADOR
Date: November 7, 2026 (Saturday)
Venue: Casa de Apostas Arena Fonte Nova – Ladeira da Fonte das Pedras, s/n – Nazaré, Salvador/BA
Doors open: 5 PM
Age rating: 16+. Under-18s admitted only with a parent or legal guardian.
Tickets:
Upper Seat – R$ 32.50 (half-price) | R$ 45.50 (social) | R$ 65.00 (full)
Floor – R$ 82.50 (half-price) | R$ 115.50 (social) | R$ 165.00 (full)
Mid Seat – R$ 117.50 (half-price) | R$ 164.50 (social) | R$ 235.00 (full)
Lower Seat – R$ 132.50 (half-price) | R$ 185.50 (social) | R$ 265.00 (full)
Premium Floor – R$ 192.50 (half-price) | R$ 269.50 (social) | R$ 385.00 (full)
Premium Lounge – R$ 297.50 (half-price) | R$ 416.50 (social) | R$ 595.00 (full)
VIP Package – R$ 692.50 (half-price) | R$ 769.50 (social) | R$ 885.00 (full)
VIP Package includes: Premium Floor ticket, soundcheck experience, exclusive merchandise kit, and early entry. *VIP schedule announced 48h before the event via social media and registered email. Missing the VIP time slot forfeits package benefits.
Itaú presale: December 18, from 10 AM
General sale: December 22, noon online and 1 PM at the official box office
Official box office: Pida Store – Salvador Shopping – Av. Tancredo Neves, 3133 – Caminho das Árvores, Salvador/BA – 41820-021. Hours: Monday–Saturday, 9 AM–10 PM; Sunday, 1 PM–10 PM.
Itaú benefit: Exclusive presale with 15% discount on full-price tickets using Itaú credit card (up to 4 tickets per CPF, subject to availability). Installment plan: up to 3x interest-free with any Itaú card.
Photo: Press Release
