Season 7 of Corrida das Blogueiras reaches its live final on January 13 at Vibra São Paulo, featuring Pedro Sampaio’s show, digital broadcast, and real-time voting.
Live event with audience and streaming
For the third year running, DiaTV’s reality show, created by Edu Camargo and Fih Oliveira of Diva Depressão, ends with a live audience. Tickets remain available. Watch on DiaTV and Diva Depressão’s YouTube channel.
Audiences vote live via the official site. Pedro Sampaio performs alongside surprise acts. Vibra São Paulo added a runway to the stage for bigger capacity. Past finals drew around 4,000 attendees.
Record numbers and finalists
Season 7 hit 14.2 million total views across episodes, Lounge das Blogueiras, and behind-the-scenes. Episodes alone tallied 9.25 million views, averaging 1.15 million each. Premieres peaked over 100,000 concurrent devices four times.
Finalists Kitty Kawakubo, Madrinha, and Mady Beeong shone in creativity, challenges, and fan engagement.
“Corrida das Blogueiras grows yearly in reach, production, and influence. Hosting the live final with digital voting connects us to the community and tracks online entertainment’s evolution,” state Edu Camargo and Fih Oliveira.
Sponsors and prizes
Record sponsors included Smirnoff Ice, 99Food, Fanta, Disney+, Suvinil, TIM, Brastemp, and Vizzela, plus Hotel Radisson RED Ibirapuera support. Jury featured debutant Palloma Tamirys, Blogueirinha, Lorelay Fox, Nátaly Neri, and guests like Pabllo Vittar and Bia do Brás.
The winner gets R$ 50,000, a Diva Depressão collab, Smirnoff Ice fridge, R$ 9,999 in 99Food credits, 2026 Fanta ad deal, and full Brastemp kitchen. Launched in 2018, it’s a YouTube Brazil entertainment staple.
