Corona activates on Lake Paranoá to announce the start of the Corona Luau MTV tour honoring Cássia Eller.
Brasília played a crucial role in the artistic journey of Cássia Eller, becoming the symbolic starting point for the debut of the Corona Luau MTV. The project honors the singer with a special performance by Nando Reis, Céu and Os Garotin, reinforcing the relationship between memory, music and cultural identity.
To introduce the event to the public, Corona carried out a special action on Saturday (15) inspired by its “this is living” philosophy. A sailboat crossed key points of Lake Paranoá, inviting the city to the celebration that will take place at the end of November.
The tour marks the brand’s centenary and premieres on November 30 at the Pontão do Lago Sul. It then travels to Santa Catarina, Rio de Janeiro and São Paulo, maintaining the spirit of music, gathering and celebration that defines the project.
According to Corona’s marketing director, Gabriela Gallo, the initiative strengthens the brand’s connection with music and with moments that bring people together. “Beer has this unique ability to accompany stories, bring people together, and celebrate moderation and the culture that goes from grain to sip. Having Corona Luau MTV honoring the legacy of Cássia Eller is more than a tribute and a centenary milestone: it reinforces the brand’s relationship with music and with the encounters that inspire,” she says.
In addition to the tour, Corona continues the 100 Sunsets project, celebrating sunset moments across Brazil. Known for inspiring landscapes and good energy, the gatherings take place in bars and kiosks nationwide through the end of the year.
Corona Luau MTV
SERVICE
Organization: Corona, Paramount and 30e
Brasília
Date: November 30, 2025 (Sunday)
Venue: Pontão do Lago
Address: SHIS Ql 10, Lote 1/30, Lago Sul, Brasília
Opening time: 3 p.m.
Age rating: 18+
Tickets:
General admission: 175.00 (legal half-price)
210.00 (social half-price)
350.00 (full)
Online sales: eventim.com.br/
Santa Catarina
Date: December 5, 2025 (Friday)
Venue: Tantrarosa
Address: GRP-471, 4373, Praia do Rosa, Santa Catarina
Opening time: 5 p.m.
Age rating: 18+
Tickets:
General admission: 175.00 (legal half-price)
210.00 (social half-price)
350.00 (full)
Online sales: eventim.com.br/
Rio de Janeiro
Date: December 14, 2025 (Sunday)
Venue: Museum of Tomorrow
Address: Praça Mauá, 1, Downtown Rio de Janeiro
Opening time: 3 p.m.
Age rating: 18+
Tickets:
General admission: 175.00 (legal half-price)
210.00 (social half-price)
350.00 (full)
Online sales: eventim.com.br/
Official box office: Estádio Nilton Santos – Engenhão – North Box Office – Rua das Oficinas, s/n – Engenho de Dentro, Rio de Janeiro
Hours: Tuesday to Saturday, 10 a.m. to 5 p.m.
*Closed on holidays, long weekends, game days or events from other companies.
São Paulo
Date: December 21, 2025 (Sunday)
Venue: External Audience Area – Ibirapuera Auditorium
Address: Av. Pedro Álvares Cabral, s/n – Gate 10 – Ibirapuera Park, São Paulo
Opening time: 3 p.m.
Age rating: 18+
Tickets:
General admission: 175.00 (legal half-price)
210.00 (social half-price)
350.00 (full)
Online sales: eventim.com.br/
Official box office: Allianz Parque – Box Office A – Rua Palestra Itália, 200 – Gate A – Perdizes – São Paulo
Hours: Tuesday to Saturday, 10 a.m. to 5 p.m.
*Closed on holidays, long weekends, game days or events.
