Eisen Rock Station arrives at Monsters of Rock 2026 with ticket giveaways and meet & greet at bars across São Paulo state, on April 1–3.
Eisenbahn, a Brazilian craft beer brand under the HEINEKEN Group‘s premium portfolio, is expanding its proprietary music platform, Eisen Rock Station, as a key strategic pillar for 2026. The initiative includes fan-focused activations at selected bars in five cities ahead of the Monsters of Rock festival, set for April 4 at Allianz Parque in São Paulo.
Fans at the heart of the experience
Guided by the brand message You deserve more Rock, Eisenbahn is deepening its connection with rock audiences after two years of building its presence in the music scene through sponsorships and live experiences.
We want fans to experience even more rock, and that’s where Eisenbahn comes in. With the message You deserve more Rock, we’re going to amplify the experiences, making every tour stop of your favorite band even more special with personalized moments and routes, just as we did for the AC/DC shows on the recent PWR UP TOUR.
How to enter and what to win
Rock fans aged 18 and over can participate by purchasing two Eisenbahn products in any style — Pilsen, Unfiltered, IPA, Session IPA, Pale Ale, or Weizenbier — and registering with brand promoters at participating bars. After registration, participants receive a coupon to drop into a raffle urn.
Available prizes include:
- Pairs of tickets to the official show on April 4 at Allianz Parque
- Pair of tickets to the official pre-party on April 2 at Audio
- Meet & greet with the festival’s bands
Participating bars by city and date
São Paulo — April 1
- Bar O’Malley’s — Rua Dr. Eduardo de Souza Aranha, 377, Itaim Bibi — 6 PM to midnight
- The Cavern Club — Rua das Olimpíadas, 360, Shopping Vila Olímpia — 5 PM to 10 PM
São Paulo and Americana — April 2
- Manifesto Bar — Rua Ramos Batista, 207, Vila Olímpia — 8 PM to 1 AM
- Bar Kia Ora — Rua Dr. Eduardo de Souza Aranha, 377, Itaim Bibi — 8 PM to 1 AM
- John Gow Irish Pub (Americana) — Rua Hermam Müler Carioba, 275, Jardim Girassol — 6 PM to midnight
São Paulo, Guarulhos, Ribeirão Preto and Campinas — April 3
- St. John’s Irish Pub (Tatuapé/SP) — Rua Itapura, 1308 — 6 PM to midnight
- The Lord Black Irish Pub (Guarulhos) — Av. Tiradentes, 173, Centro — 6 PM to midnight
- Terraço (Ribeirão Preto) — Rua Américo Brasiliense, 1565, Centro — 6 PM to midnight
- VAT Rock Bar (Ribeirão Preto) — Rua Américo Brasiliense, 968, Centro — 6 PM to midnight
- Grainne’s Pub (Campinas) — Rua Padre Almeida, 170, Cambuí — 7 PM to 1 AM
Eisenbahn at Allianz Parque
During Monsters of Rock, produced by Mercury Concerts, festivalgoers will find three Eisenbahn labels on sale: Pilsen (R$ 20.00), Unfiltered (R$ 20.00), and American IPA (R$ 22.00), all in cans.
“Those who are already alongside the brand will enjoy this a lot, and we hope more people will join us on this journey. We’ll have many surprises on the brand’s official channels throughout the year, and those following us will be the first to know,” Giovanna Abreu concluded.
Full contest rules available at https://cloud.novidades.heineken.com.br/eisen-monsters
Event Info
- Event: Monsters of Rock 2026
- Date: April 4, 2026
- Venue: Allianz Parque — São Paulo, Brazil
- Official pre-party: April 2, 2026 — Audio, São Paulo
- Eisenbahn promotion: participating bars in São Paulo, Guarulhos, Ribeirão Preto, Americana, and Campinas, April 1–3
- Rules: https://cloud.novidades.heineken.com.br/eisen-monsters
- Production: Mercury Concerts
