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Gaga cinema event sparks ticket rush in Brazil

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Limited tickets for Lady Gaga MAYHEM Requiem drop via Vivo, with one-night screenings and exclusive fan perks across Brazil

Demand is expected to spike fast. Vivo customers subscribed to Apple Music will get access to tickets for a one-night-only screening of Lady Gaga MAYHEM Requiem, hitting Cinemark theaters in six Brazilian cities on May 25.

Tickets become available on May 20 at 2 PM through the Vivo app. The offer is part of Vivo Valoriza, the company’s loyalty program, and includes more than just entry: attendees receive popcorn, a drink, and an exclusive video message from Lady Gaga to Brazilian fans.

An intimate show, reimagined

Filmed live at the Wiltern Theatre in Los Angeles, the project captures a stripped-down performance recorded earlier this year. Produced and directed by Morningview, the film presents a reinterpretation of Gaga’s seventh album.

Instead of spectacle, MAYHEM Requiem leans into vulnerability. The original concept is deconstructed, giving space to a more emotional and immersive experience—one that translates powerfully to the big screen.

That shift makes the screening feel less like a concert replay and more like a shared cinematic moment.

How to get tickets

Users must access the Vivo app and navigate to the Vivo Valoriza section. Eligibility requires an active Apple Music subscription through Vivo, activated by May 17.

Tickets are limited and distributed on a first-come basis. The model reinforces a growing trend: telecom perks evolving into curated cultural access.

Screening locations

All screenings start at 9:30 PM, creating a synchronized nationwide event.


Event Info


Gaga cinema event sparks ticket rush in Brazil
Photo: Divulgação
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