Brazil’s biggest sertanejo festival outside the rodeo circuit just got an official beer: Itaipava Premium will be at all 7 shows, from Manaus to Curitiba.
Itaipava, a brand under Grupo Petrópolis — Brazil’s largest 100% nationally owned brewery — has been named the official beer of the Histórias Tour 2026. The partnership goes beyond branding: Itaipava will bring a full on-site experience to every stop of the tour, deepening the emotional connection between the brand and sertanejo fans across the country.
An Experience Beyond the Music
At each venue, attendees will find an Itaipava-branded bar, an exclusive guest lounge, photo-worthy installations, and personalized merchandise — including cups and tote bags as part of the beer combo. The activations are designed to make every show a complete sensory experience, not just a concert.
“Itaipava is a brand connected to Brazilian roots and everyday celebration moments, and music plays an essential role in that connection. Being part of the Histórias Tour reinforces our closeness with the audience and enhances the experience of those who live these shows. More than showcasing our portfolio, we want to be part of encounters that spark emotion, create memories, and strengthen bonds with music lovers.”
José Luiz Sinti, Sponsorship Manager at Grupo Petrópolis
Brazil’s Biggest Sertanejo Festival Expands Its Reach
This edition is titled “Next Chapter: The Greatest of All”, and it brings the tour to new cities not included in the previous run — most notably Manaus and Cuiabá. The lineup features some of the most iconic names in Brazilian country music: Chitãozinho & Xororó, Zezé Di Camargo & Luciano, Bruno & Marrone, Daniel, César Menotti & Fabiano, Victor & Leo, Gian & Giovani, and Matogrosso & Mathias.
Each night offers a unique setlist that unfolds live — voices crossing paths, songs finding new meaning, and moments that only exist in that city, on that night. The stage becomes the setting for rare encounters and a shared soundtrack deeply woven into Brazilian life.
Event Info
- Histórias Tour 2026 — Next Chapter: The Greatest of All
- Brasília — May 9 | Arena BRB
- Manaus — Aug 1 | Arena Amazônia
- Goiânia — Aug 8 | Serra Dourada
- São Paulo — Aug 22 | Allianz Parque
- Belo Horizonte — Sep 12 | Mineirão
- Cuiabá — Sep 26 | Arena Pantanal
- Curitiba — Nov 14 | Arena da Baixada
- Age rating: 18+
- Tickets: oshowdoseculo.com.br
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