Ludmilla’s “Fragmentos” is a Music Video Festival finalist in Visualizer, spotlighting the album’s audiovisual world beyond streaming.
The nod places Ludmilla among the year’s standout visual projects and confirms that “Fragmentos” hits just as hard on screen as it does in headphones—where creative direction and visual language carry the story.
What the Music Video Festival is
The Music Video Festival (MVF) is a Brazil-based festival and awards program with international recognition, dedicated exclusively to music videos. It operates like a film festival for clips, bringing together industry professionals and relying on a specialist jury vote rather than a public ballot.
“Fragmentos” competes in Visualizer
In the Visualizer category, “Fragmentos” faces “Brilha Pra Mim” by Hodari, “Levei a Noite” by Djavan, “Eu, Você, Ele e Ela” by Anavitória, and “Hasos” by Baco Exu do Blues.
R&B grounded in Brazil
Released in November, “Fragmentos” is a carefully built R&B collection that reflects Ludmilla’s life, journey, loves, challenges, and turning points. Across 15 tracks, she leans into songs designed to spotlight the power and nuance of her voice.
The record also blends R&B with funk carioca, samba, pagode, ijexá, and other Brazilian sounds, shaping a signature that moves between genres without losing identity.
A visual concept of vulnerability and triumph
The album’s premise is to gather fragments of experiences that shaped Ludmilla as a woman and an artist—and the visuals follow that same thread. On the cover, surrounded by trophies that signal wins and resilience, she holds a welding machine with sparks bursting from her chest, a striking metaphor for fusing emotion into a single build.
“We created a world for the album, placing each song in stages and challenges—an ongoing clash between vulnerability and triumph, where she can relive, love, and begin again.”
That’s how creative director Gabe Lima describes the goal: not just to show the shine, but the pain that exists behind it.
The project’s creative direction blends reality and imagination, turning each visual into an extension of the music’s narrative. Ludmilla took an active role throughout the process alongside Gabe Lima and the Puritana studio team, co-creating sets and atmospheres that translate reinvention, perseverance, and the many sides of her trajectory.
“Lud was fully committed—creating with us, pitching ideas, and celebrating every step. We built this universe literally inside a huge warehouse, with long sets and a demanding pace.”
For Lima, that shared momentum is what makes the world feel cohesive—now further validated by MVF’s selection.
Photo: Courtesy, Lyz Oliveira
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