MC Hariel crafts exclusive track inspired by Jack Daniel’s Tennessee Apple’s crisp green apple flavor and gets custom box to share celebration with close friends.
Authenticity Meets Music and Whiskey
Jack Daniel’s teams up with MC Hariel in a special activation celebrating authentic music and whiskey. The artist received a custom box of Jack Daniel’s Tennessee Apple, its green apple taste sparking a namesake song.
This builds on their prior collab: last year’s pocket show at São Paulo’s Sé metro station, marking Jack Daniel’s debut as official NFL sponsor, blending crowds, city vibes, and live tunes.
“MC Hariel’s story proves success goes to those bold enough to forge an authentic path. For Jack Daniel’s, great artists, like great whiskeys, are unmistakable.”Ana Lydia Luna Rahe, Jack Daniel’s Flavors Manager
Hariel now shares the exclusive edition with close friends, extending the vibe. The move cements Jack Daniel’s ties to urban culture and raw music scenes.
Photo: Renan Miranda / Press Release
