Global music industry grows with streaming and indie artists; ‘Independentes’ project helps professionals structure their careers.
According to MIDiA Research, the global music market is expected to reach approximately US$ 110 billion in revenue by 2032, driven by streaming and the independent scene.
Mordor Intelligence forecasts that the independent music scene will grow 6.4% annually until 2030, strengthening the industry with new formats and strategic talent.
However, career sustainability depends on balancing creative talent with operational management, including arrangement, mastering, registration, distribution, and digital release.
The “solo-teams” concept refers to independent artists handling social media, booking, PR, and production tasks, managing all steps until Spotify and YouTube releases.
Thainá Pitta, an executive and artistic production specialist, leads the ‘Independentes’ project, guiding artists in production, marketing, artistic direction, legal support, social media, and digital launches.
“Many talented artists needed a structure that allowed consistent growth without losing creative freedom. The ‘Independent Artists’ project shows that autonomy can coexist with professionalism and tangible results.”
Thainá has experience in events like AFROPUNK, Coala Festival, Rio2C, and The Town, highlighting the lack of investment in the indie scene, which remains outside mainstream festivals.
The project provides a full structure for career development, content production, and launch strategies, serving clients from Southeast to Northeast Brazil, including Salvador, São Paulo, and Rio de Janeiro.
Beyond technical and strategic support, the initiative prevents “creative burnout” and offers accessible, qualified solutions for emerging artists professionalizing their careers.
With streaming as the main channel, Thainá emphasizes that success requires more than visibility: strategy, consistency, and a sustainable career plan are essential.
“With professional guidance, artists build structured, sustainable careers, strengthening the indie scene and revealing the importance of backstage professionals in keeping the music industry thriving.”
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