First edition of NATORA Festival draws audience in Araçatuba and grants Diego & Arnaldo Triple Platinum for hit “Vai Cair Água”.
The inaugural NATORA Festival, a label created by Diego & Arnaldo, energized Araçatuba on Saturday (15/11), gathering a legion of sertanejo fans at Botânico Hotel Fazenda. The event marked the debut of the project, celebrating the essence of voz & violão, modão, and the authenticity of traditional sertanejo, bringing the duo closer to their audience.
The festival emerged after the recording of the DVD NATORA, which produced the hit “Vai Cair Água”, a song that transformed Diego & Arnaldo’s career in 2025. The project aims to highlight sertanejo identity in its purest form.
The night in Araçatuba became even more special thanks to the overwhelming success of the hit, surpassing 100 million plays. This achievement earned the duo Triple Platinum. Som Livre surprised Diego & Arnaldo during the performance, presenting the certificate on stage, creating an emotional moment in this bright phase of their career.
Following the success of the first edition, NATORA Festival already plans the 2026 tour across Brazil, bringing the best of sertanejo to different regions. The project strengthens fan engagement and consolidates itself as one of the most important labels in the genre.
The debut in Araçatuba highlights the power of NATORA: a festival for true sertanejo fans, just beginning its story.
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