PicPay unveils Epic, its high-income segment, with GKay, Rafa Uccman, Carla Diaz and Alexandre Pires concert in Faria Lima.
PicPay brought glamour to Faria Lima on Thursday night (27) with the launch of Epic, its new premium segment, during an exclusive event at Teatro B32. About 200 guests attended, including GKay, Carla Diaz, Rafa Uccman, Shantal Verdelho, Nah Cardoso, Pequena Lô, Amanda Meirelles, and Raíssa Santana. The evening featured a talk on fashion and influence led by Chiara Ferragni and a concert by Alexandre Pires.
Epic: PicPay’s new premium category
The highlight was the Black Epic card, set to become the new favorite for frequent travelers. It is the only card in the market that allows international purchases to be split into three interest-free installments, while offering 4% cashback on these purchases. Domestic transactions earn 1.3% cashback with returns of 102% of the CDI.
The Epic segment also includes a global account with zero spread, dollar balance yielding 4% per year, and a series of premium benefits such as 24/7 access to Einstein Hospital doctors, free Amazon Prime, home assistance by Porto Serviço, a free Sem Parar tag, and 24-hour WhatsApp support.
Influencers fill the “green carpet”
Top digital creators took over the Teatro B32’s “green carpet”, sharing glimpses of the event on social media. According to PicPay, over 2 million users on the platform already qualify as high-income customers, transacting about seven times more than the average user.
“Our goal with Epic is to deliver real benefits to those who already use PicPay heavily and are ready for the next level of financial experience,” said CEO Eduardo Chedid.
For Danilo Caffaro, vice president of consumer financial services, Epic democratizes access to premium experiences. “Many people — from content creators to freelancers — still don’t find solutions that fit their lifestyle. Epic was designed to meet this growing demand,” he stated.
Main benefits of Epic
Epic customers enjoy exclusive advantages, including:
– Black Epic card with 4% cashback on international purchases earning 102% of CDI.
– Up to 3x installment on international transactions with no interest.
– 1.3% cashback on domestic purchases with automatic earnings.
– Unlimited access to GRU Mastercard Lounge and 2 free LoungeKey entries per year.
– Global dollar and euro account with zero spread and 4% annual yield.
– Exclusive CDB at 200% CDI, available for a limited time.
– Turbo Savings account yielding 121% of CDI, with daily liquidity.
– 24h access to Einstein Hospital, Amazon Prime, home assistance and free Sem Parar tag.
– 24/7 customer service, including WhatsApp support.
