PromoAção opens 25/26 season with Chitãozinho & Xororó Ship

PromoAção opens the 25/26 season with the Chitãozinho & Xororó Ship, highlighting Brazil’s role in maritime tourism.

PromoAção officially launches the 2025/2026 season with a historic milestone. The Chitãozinho & Xororó Ship departed on Saturday, November 14, with all cabins sold out. The debut marks one of the largest music projects ever held at sea in Brazil.

The season follows the vision of Eduardo Cristofaro, founder and president of PromoAção. For more than 20 years, he has viewed the ocean as a strategic space for national entertainment. Under his leadership, the company transformed themed cruises into large-scale shows with advanced staging technology and precise logistics.

“Music has always been my passion. And the sea, my refuge. Bringing these two worlds together was my way of sharing with our passengers the magic I feel.”

This year’s edition gains relevance through a partnership with Live Talentos, the agency founded by Guga Pereira and Wilson Anastácio (Wilsinho). Supporters of the project since the beginning, they manage the duo’s career and were key players in bringing Chitãozinho & Xororó to the cruise universe.

The debut comes at a special moment for the artists, who won the Latin Grammy for Best Sertanejo Music Album with José & Durval, their seventh award. Celebrating the achievement at sea reinforces the project’s cultural relevance.

The official press conference took place on Sunday, November 16, at 3 p.m., at the MSC Preziosa theater. The event gathered journalists, authorities and tourism representatives and reinforced the partnership with the Government of Rio de Janeiro, represented by Tourism Secretary Gustavo Tutuca.

The season includes 29 stops in cities across the state, including Angra dos Reis, Búzios and Rio de Janeiro. The route stimulates regional tourism, boosts the production chain and expands opportunities across sectors.

According to Bruno Ribeiro, PromoAção’s director, “Our purpose is to elevate the fan experience to a new level. Beyond shows, we deliver connection, emotion and a high-standard structure with international-level entertainment”.

With the joint strength of PromoAção, Live Talentos and the Rio de Janeiro State Government, Brazil reinforces its position as a global power in themed cruises. The season consolidates a cultural model that merges entertainment, tourism, business and emotional connection.

According to Gustavo Tutuca, “Themed cruises represent a major opportunity for tourism in Rio. According to FGV, each visitor who arrives in cities such as Rio, Angra and Búzios generates an average economic impact of R$ 710, boosting restaurants, transportation, commerce and the entire production chain. It is a strategic initiative that strengthens tourism as a key driver of the state’s economy”.