Robbie Williams returns to Brazil after 20 years away

The British pop icon brings the BRITPOP Tour to Allianz Parque in São Paulo on October 13, with tickets starting at R$ 195.

Twenty years after his last appearance in the country, Robbie Williams is heading back to Brazil. The one-night-only show takes place at Allianz Parque in São Paulo on October 13, 2026, as part of the global BRITPOP Tour.

A tour that has already drawn 1.2 million fans

The BRITPOP Tour launched in May 2025 in Edinburgh, Scotland, and has since visited 24 countries, drawing a combined audience of 1.2 million people. The 2026 leg covers Europe, Africa, Central America, South America, and Oceania, wrapping up in New Zealand in November.

Across Latin America, shows in Colombia, Argentina, Chile, Peru, and Mexico are already sold out, underlining the enormous demand surrounding the São Paulo date.

A record-breaking album

Released in January 2026, BRITPOP is Williams’ 13th studio album and debuted straight at #1 in the UK. The achievement marked his 16th chart-topping album in Britain, making him the solo artist with the most #1 albums in UK history.

The album features the singles ‘Rocket’, ‘Spies’, ‘Human’, ‘Pretty Face’, and ‘All My Life’. Guest appearances include Chris Martin of Coldplay, Gaz Coombes of Supergrass, Tony Iommi of Black Sabbath, Mexican pop duo Jesse & Joy, and British musician Gary Barlow.

FIFA’s musical ambassador

In July 2025, Robbie Williams and Italian star Laura Pausini performed together at the FIFA Club World Cup Final at MetLife Stadium in New Jersey, USA, debuting “Desire”, the new official FIFA anthem for all its global tournaments. Last December, Williams performed the anthem again at the 2026 FIFA World Cup group stage draw alongside Nicole Scherzinger, former lead singer of The Pussycat Dolls. His next appearance as FIFA’s musical ambassador is set for June, at the World Cup opening ceremony in Mexico City.

Event Info

• Show: Robbie Williams — BRITPOP Tour
• Date: October 13, 2026
• Venue: Allianz Parque — Avenida Francisco Matarazzo, 1705 – Água Branca, São Paulo – SP, Brazil
• Gates open: 5 PM
• Show time: 9 PM
• Tickets: Premium Floor R$ 690 / half-price R$ 345 | Floor R$ 450 / half-price R$ 225 | Lower Seating R$ 590 / half-price R$ 295 | Upper Seating R$ 390 / half-price R$ 195 (all + fees)
• Tickets online: www.ingresse.com.br/robbie-williams
• Age rating: 16+. Minors between 5 and 15 admitted only when accompanied by a parent or legal guardian. Entry for children under 5 is not permitted.
• Production: Bonus Track (Luiz Oscar and Luiz Guilherme Niemeyer)
• Sponsor: Heineken