Rock in Rio 2026 has launched a new opportunity for fans eager to secure a spot at Cidade do Rock. The “The Place I Want to Be” promotion on TikTok will award 20 winners with pairs of tickets, turning creativity into access.
How to enter
Participants must create and post videos on TikTok showing why Rock in Rio 2026 is where they want to be. The caption must include the hashtag #EUVOUnoRockinRio.
Entries are open from May 26 to June 2. Users must also follow the festival’s official TikTok account and keep their profiles public throughout the promotion period.
Selection and prizes
Between June 3 and June 7, a judging panel from the festival will select up to 20 videos based on creativity, relevance, alignment with the theme, and adherence to the rules.
Each winner will receive a pair of Rock in Rio Card tickets, granting access to the festival’s general admission area.
Campaign connection
The promotion ties into the broader campaign “Rock in Rio. The place I want to be,” which includes a musical TV commercial celebrating the festival as a shared destination for fans and artists.
Participants can use the campaign track “This is Rock in Rio,” available on streaming platforms and TikTok’s audio library, to enhance their videos.
Results announcement
Winners will be announced on June 8 via Rock in Rio’s official channels, coinciding with the general ticket sale. Selected participants will also be contacted directly.
Full rules are available at: https://rockinrio.com/
Event Info
- Promotion: The Place I Want to Be
- Platform: TikTok
- Entry period: May 26 to June 2
- Judging: June 3 to June 7
- Results: June 8
- Hashtag: #EUVOUnoRockinRio
- Prize: 20 pairs of Rock in Rio Card tickets

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