Arena Comper boosts summer in Bombinhas

Grupo Pereira promotes Arena Comper in Bombinhas from December 27 to January 25 with sports, culture, leisure and gastronomy.

With the arrival of summer, Grupo Pereira, the seventh largest retailer in Brazil, will hold Arena Comper in Bombinhas, on the north coast of Santa Catarina, from December 27 to January 25.

The initiative is part of the growth movement of the Comper supermarket banner in the state, which in 2025 expanded its presence in Santa Catarina with the opening of six new stores in the region.

Traditionally recognized for the strong performance of Fort Atacadista in Santa Catarina, Grupo Pereira now expands Comper’s role, strengthening its connection with consumers in the supermarket retail segment.

Multipurpose space in peak season

Arena Comper will be a multipurpose space, fully integrated with the city and the high season, bringing together sports, culture, leisure and gastronomic experiences.

For almost a month, the venue will host an intense schedule, with sports activities such as beach tennis, volleyball and footvolley on a multiuse court, as well as beach gymnastics, aerodance, children’s attractions, musical performances and environmental education actions.

The program also includes large-scale events, such as a special New Year’s Eve show and attractions during the pre-Carnival period, reinforcing the coexistence, entertainment and celebration profile of Arena Comper.

Gastronomy and experiences

The space will feature a diversified gastronomic operation, with bars and food boxes including a boteco-style bar, a restaurant highlighting seafood-based cuisine, a burger joint, pizza by the slice, sugarcane juice, pastel, corn and green coconut, ice cream, açaí and coffee.

There will also be external operations such as fondue and other experiences under negotiation, broadening the offer for residents and tourists during the high season.

Brand strategy in Santa Catarina

“More than a summer activation, Arena Comper reflects Grupo Pereira’s strategy to strengthen its presence in Santa Catarina, a priority state for our business, values the communities where we operate and consolidates Comper as one of the main growth drivers of the group, expanding the brand’s connection with the local public and the tourists who flock to the coast during the high season,” says Antonio Marques, Grupo Pereira’s trade marketing director.