Arrascaeta invites Pedro to a barbecue with Perdigão Na Brasa

In a fun campaign, Arrascaeta invites teammate Pedro to a Perdigão Na Brasa barbecue, mixing football and humor.

While recovering from a fracture in his right forearm, Flamengo striker Pedro joked that eating meat helps with bone calcification — inspiring a creative campaign by Perdigão Na Brasa, in partnership with AlmapBBDO. His teammate Arrascaeta joined the conversation, inviting Pedro to a special Perdigão Na Brasa barbecue, in a lighthearted and supportive digital action celebrating team spirit.

Real-time marketing with a football flavor

In the social media video, Arrascaeta jokes, “Pedro, when it comes to meat, I’m the expert,” before inviting his friend to enjoy a full Perdigão Na Brasa barbecue. The initiative highlights the brand’s connection with football, positioning barbecue as a symbol of togetherness and celebration among friends and fans.

“By joining the conversation, we reinforce Perdigão Na Brasa’s role in the sports universe in a light and authentic way, bringing us even closer to our audience and moments of cheering,” said Marina Secaf, Perdigão’s Executive Marketing Manager.

Perdigão Na Brasa strengthens its football connection

Perdigão Na Brasa sponsors the Brasileirão and Copa do Brasil broadcasts on TV Globo, and the Paulista Championship on TV Record, reinforcing its link with sports and social gatherings. The brand also invests in digital content like “Resenha Na Brasa”, created with 94 Marketing & Football, celebrating the bond between football, barbecue, and friendship.

The project includes special recordings such as the Denilson Show Podcast with Chico Garcia, as well as a media day with 19 influencers from different clubs across Brazil, plus monthly content from fan creators. These initiatives strengthen Perdigão Na Brasa’s position as a brand that celebrates passion, humor, and Brazilian culture.

“Staying tuned to trends and connecting authentically with audiences is essential. This action reflects our leadership in uniting celebration, humor, and passion for sport,” concluded Marina Secaf.