Avon releases “A Boiadeira by Ana Castela” limited edition

Avon launches its first makeup collection signed by Ana Castela, inspired by the singer’s strength and authenticity.

Avon, the number 1 makeup brand in Brazil*, introduces “A Boiadeira by Ana Castela”, the first makeup line created by the country star. Ana Castela infused her essence into every detail — from the packaging design to the campaign soundtrack.

Identity and feminine power

This limited-edition collection strengthens Avon’s connection with young audiences and celebrates female empowerment. The exclusive packaging was inspired by the singer’s tattoos, symbolizing freedom, authenticity, and strength. “Launching my first makeup line is a dream come true. Makeup expresses who I am — it’s my essence in makeup form,” says Ana Castela.

Products and highlights

The line features four of the artist’s favorite products: holographic lip gloss, black creamy blush, eyeshadow palette, and precision eyeliner pen. Each combines innovation, style, and practicality.

Avon Lip Gloss “A Boiadeira by Ana Castela” – R$69.90 Formulated with hydrating ingredients, it offers a neutral shade with luminous shimmer. It can be worn alone or over lipstick. The gloss includes a silicone case and an exclusive charm in the shape of a hat or boot.

Avon Blush “A Boiadeira by Ana Castela” – R$69.90 Though black in color, it reacts to the skin’s pH to reveal a unique pink tone for each person. With a creamy texture and moisturizing properties, it’s perfect for both daily wear and stage looks.

Avon Eyeshadow Palette “A Boiadeira by Ana Castela” – R$79.90 Compact and stylish, the palette includes four shades in matte and metallic finishes. Designed for subtle or bold looks, it adapts to any occasion.

Avon Power Stay Eyeliner Pen “A Boiadeira by Ana Castela” – R$55.90 Offering up to 24-hour wear, this high-precision eyeliner delivers deep black color and long-lasting definition, featuring exclusive packaging design.

Availability

The “A Boiadeira by Ana Castela” collection will be available starting November 11, 2025, on Avon’s website and through beauty consultants across Brazil.

*Source: Kantar, Worldpanel Division | Consumer Panel | Market Share in Value, Volume, and Penetration | Total Brazil.