BIC Kids kicks off touring activation with inflatable school bus in nine cities to showcase Skin Tones and Pastel lines, boosting kids’ creativity and inclusion for 2026 back-to-school.
Inflatable bus delivers interactive fun
The Ônibus Escolar Inflável activation tours capitals with a playful thematic tent. Modeled after a classic school bus, it draws kids and families into three sensory stations. Each highlights a BIC Kids product, sparking imagination and self-expression.
Its vibrant design sparks curiosity. In this way, BIC strengthens its focus on creativity, inclusion, and diversity from early childhood. The experience delights parents and children alike.
BIC Kids Skin Tones line promotes representation
The new BIC Kids Skin Tones collection fosters identity and sensitivity. Available in 12 skin tone colors or 12+3 with extra regulars. It lets kids draw diverse human shades naturally.
Pastel Colors offer soft premium shades
BIC Kids Pastel Colors features six pencils in gentle hues. High pigmentation, soft stroke, and durable tip suit delicate drawings. Ideal for creative, detailed compositions.
These launches emphasize quality and diversity. Parents and educators seek such traits during back-to-school and Children’s Day. The activation links the brand to Brazilian kids’ imaginative potential.
Tour hits Salvador, Recife and beyond
It started in Salvador and heads to Recife, Fortaleza, Rio de Janeiro, São Paulo, Curitiba, and Porto Alegre. Confirmed spots include Recife’s Parque Dona Lindu and Fortaleza’s Parque do Cocó. Follow updates on BIC’s Instagram.
Details — BIC Kids: Inflatable School Bus
NORTHEAST:
Jan 10-11: Salvador
Jan 17-18: Recife
Jan 24-25: Fortaleza
SOUTHEAST:
Jan 31-Feb 1: Rio de Janeiro
Feb 7-8: São Paulo
SOUTH:
Feb 21-22: Curitiba
Feb 28-Mar 1: Porto Alegre
