CeraGiving event brought together 25 influencers in São Conrado, marking CeraVe’s year-end campaign focused on engagement and skincare.
Rio de Janeiro, November 2025 — CeraVe, part of the L’Oréal Group’s Dermatological Beauty Division in Brazil, hosted the first edition of CeraGiving, a Brazilian adaptation of the traditional Thanksgiving. The event reinforced the brand’s commitment to relationship building and community engagement with creators.
Held at São Conrado Beach, the celebration gathered 25 brand ambassadors, including Ricardo Cubba (3.8M TikTok), Beatriz Lobo (594K), Ana Duarte (2.8M), and João Vitor Mello (1.9M). With the theme “It’s time to celebrate with those who were with you all year”, the event kicked off CeraVe’s year-end campaign.
A celebration of care and connection
The initiative connected influencers, partner dermatologists, and the digital community around the idea of continuous skincare and gratitude. The brand reaffirmed its position as inclusive and close to its audience, valuing authenticity and collaboration.
Inspired by the spirit of Thanksgiving, CeraGiving promoted experiences that celebrated partnership between the brand and creators. The event is part of CeraVe’s 360° engagement and media strategy, which includes advocacy, influencer seeding, and digital campaigns during the Black Friday season.
Investment and focus on key products
With an investment of R$ 1 million in digital amplification, the campaign highlighted CeraVe’s leading products, including the Moisturizing Lotion, Moisturizing Cream, Foaming Cleanser, and Hydrating Cleanser. The initiative blended celebration, engagement, and authentic content to strengthen the connection between CeraVe and its community.
Through CeraGiving, CeraVe reaffirmed its role as a dermatological and accessible skincare brand, creatively adapting an international tradition to the Brazilian context.
