Flamengo, adidas unveil 2026 home shirt—and a global fan map

Flamengo just unveiled its 2026 home kit and launched a check-in platform inviting fans to “paint the planet” red and black.

Presented on Friday (Jan. 16), the new 2026 home jersey is the club’s first kit of the season and the centerpiece of the “The Biggest Fanbase in the World” campaign—built to show how far Flamengo’s support reaches beyond Brazil.

A classic look, with a hidden match detail

The shirt keeps Flamengo’s traditional horizontal red-and-black stripes. Black sleeves and a black, buttonless polo collar add contrast, while adidas’ three red stripes sit on the shoulders. The shoulder stripes are thicker than usual, nodding to iconic 1980s-era designs known for their wide bands.

On the match version, Flamengo’s crest and the adidas logo feature a special visual effect: as the fabric moves, small vultures appear—an exclusive finish tied to the club’s identity. The kit is completed with white shorts and red-and-black socks.

Versions, pricing, and where to buy

The 2026 home kit comes in Fan and Authentic versions (the same performance technology worn on the pitch), plus a kids’ option. It goes on sale on Jan. 16 at adidas Brazil (https://www.adidas.com.br/flamengo) and at Flamengo’s official stores and online shop (https://www.loja.flamengo.com.br/), starting at R$ 449,99 for the adult model.

A fan-jersey model is scheduled to reach stores from Feb. 27.

Campaign launches a platform to map Flamengo fans worldwide

Alongside the Manto 2026 release, Flamengo and adidas introduced a new engagement platform that lets supporters register their location and help fill a world map with red-and-black check-ins. The campaign is anchored in the claim that Flamengo accounts for 22% of Brazil’s population—more than 45 million fans—roughly one in five Brazilians by statistical estimate.

The message highlights how widespread the fanbase is across Brazil—from Rio de Janeiro to Salvador and Porto Alegre—and abroad, citing places like Japan and the United States. The launch video reinforces that global link by showing striker Pedro interacting with supporters across different regions.

How the check-in works

Fans can join by visiting https://amaiordomundo.flamengo.com.br/ and completing a check-in. By registering their location with a selfie wearing the shirt, supporters populate a shared world map designed to visualize Flamengo’s presence around the globe.

According to the club, reaching in-platform goals unlocks perks such as exclusive stickers and wallpapers.

Service

Product: Flamengo 2026 home kit (shirt 1)

Versions: Fan, Authentic, and kids

On sale: January 16, 2026

Buy (adidas): https://www.adidas.com.br/flamengo

Buy (Flamengo): https://www.loja.flamengo.com.br/

Price: starting at R$ 449,99 (adult)

Fan-jersey: in stores from February 27

Check-in platform: https://amaiordomundo.flamengo.com.br/

*Fan total based on an average projection from Brazilian polling institutes (Datafolha, IPEC, AtlasIntel) applied to IBGE population estimates.

Photo: Divulgação