Pet and beauty sectors are expected to grow up to 20% in e-commerce sales during Black Friday, according to Social Digital Commerce.
The pet products and beauty segments are expected to show strong growth in online sales during Black Friday. The data comes from a survey conducted by Social Digital Commerce, a digital commerce specialist.
According to the company, the pet sector shows an average increase of 8% to 10% in online sales during the period. The growth is driven mainly by food, accessories and animal health categories.
Meanwhile, the beauty and cosmetics market has grown by an average of 10% per year during the Black Friday period.
“Looking at Social’s own numbers, the pet segment grew more than 40% from 2024 to 2025, and we expect an increase above 25% during Black Friday,” says Diogo Olher, co-founder and VP of Marketing and Digital Business.
According to him, the projection indicates a 35% higher sales volume for the pet sector compared with the average of previous months.
In the beauty and cosmetics segment, the company recorded growth above 80% from 2024 to 2025, with an expected increase above 20% during Black Friday.
The forecast also points to a 40% higher sales volume compared to the previous monthly average in this category.
The projections reflect the performance of both sectors throughout the year. The Brazilian pet market grows between 9% and 12% annually.
In e-commerce, the pet segment grows between 3% and 5% per year due to its already high base.
In the beauty and cosmetics category, the market grows between 7% and 12% annually. In e-commerce, this figure reaches 20%.
Créditos: Michele Albuquerque
