Track&Field launches expanded Experience Store at Shopping Rio Sul with TFC Food & Market, café and Christmas focus.
Rio de Janeiro, December 2025 – Track&Field has just opened its new Experience Store at Shopping Rio Sul, in Rio’s South Zone. The unit hosts the brand’s second TFC Food & Market, café and minimarket in the city, signaling expansion in the state capital.
Strategic expansion for Christmas
The launch comes just before Christmas, a peak retail period. The store relocated within the mall, underwent full renovation and expansion: from 75 m² to 176.13 m². It now features a modern setup fully aligned with the Experience Store concept, blending products, experiences, services and community.
The space promotes Track&Field’s active and healthy lifestyle. With welcoming ambiance and fluid layout, it connects customers to their preferred lifestyle. It integrates sports experiences, wellness and healthy eating, turning visits into moments of movement and self-care.
TFC Food & Market debuts at Rio Sul
The highlight is TFC Food & Market, a café and minimarket focused on functional food. It offers specialty coffees, juices, snacks, bowls and wellness-aligned items. This extends dwell time and positions the store as a social hub.
With expansion, full experiences and TFC, the Experience Store becomes a year-end destination. It serves shoppers seeking sports and self-care Christmas gifts, or those wanting a healthy break. Track&Field solidifies as a complete wellness ecosystem.
“The new Rio Sul store marks a key step in our Rio de Janeiro expansion strategy. The space upgrade and TFC addition reinforce our goal of creating more than retail spaces – fostering connection, experiences and an active lifestyle. Doing so right before Christmas makes it even more special,” says Fred Wagner, Track&Field VP of New Business.
The store complements the Ipanema Experience Store. Expansion ties into TFSports platform, linking thousands to sports and wellness nationwide.
