A five-part series featuring Caito Maia offers R$50,000 and a JOVI Y31 smartphone to early-stage Brazilian entrepreneurs ready to scale.
JOVI, the smartphone brand of vivo Mobile Communication Co., Ltd. in Brazil, has teamed up with Shark Tank Brasil to launch a special content series aimed at early-stage entrepreneurs. Titled “Shark Tank – o início do sucesso” (Shark Tank – The Beginning of Success), the project debuted on March 13, 2026 on the show’s official YouTube channel and will release five exclusive short videos on a weekly basis.
Real pitches, real stakes
Four Brazilian entrepreneurs take the floor to pitch their businesses in competition for a prize package that includes R$50,000 in funding and a JOVI Y31 smartphone as a business tool. The format mirrors the classic Shark Tank dynamic, with pitches judged by seasoned business figures.
Evaluating the presentations is Caito Maia, founder of Chilli Beans and Ótica Chilli Beans, one of Brazil’s most recognized “sharks.” Joining him is Jorge Gloss, JOVI’s marketing director, who provides mentoring and insights on scalability and the role of technology as a growth engine.
“JOVI believes in the potential of Brazilian entrepreneurs. With ‘Shark Tank – o início do sucesso,’ we want to show that the right tool, combined with a solid strategy, is what turns an idea into an impactful business. The JOVI Y31, with its long-lasting battery and high durability, is the ideal phone for the entrepreneur.” — Jorge Gloss, Marketing Director at JOVI
The world’s most adapted business show
Shark Tank originated in Japan in 2001 as “Money Tigers” on Nippon TV. Distributed by Sony Pictures Television, it has become the most adapted business reality show in the world, produced across every continent under titles such as “Dragons’ Den” and “Lions’ Den.” In Brazil, the show follows entrepreneurs as they pitch to some of the country’s top business names in search of investment.
The partnership with JOVI reinforces the brand’s positioning as a champion of innovation and entrepreneurship, placing mobile technology at the center of business transformation.
Info
Premiere: March 13, 2026 (weekly episodes).
Where to watch: https://www.youtube.com/watch?v=_9xmyKJqhdQ
Photo: Press release
