Simone Mendes storms BBB 26 this Saturday (14) with Super’s exclusive show. Cimed’s oral care brand turns carnival night into a flavor-packed party in Brazil’s most watched house.
Flavor-Inspired Stage Design
Super, Cimed‘s oral care line, delivers a standout setup. Flavors like mint with melon, mint with red fruits, and mint with tropical fruits shape the carnival visuals.
The range features three tooth gels and three mouthwashes. Mint with red fruits tops sales since its late 2025 launch.
Daily Presence in BBB 26 House
Super products fit seamlessly into contestants’ routines. Tooth gel and mouthwash sit in the bathroom with a custom display.
As an official BBB 26 partner, the brand featured in the Sincerão segment. It also holds naming rights for the bathroom camera feed.
“Simone Mendes is one of Brazil’s top artists today, with a close bond to fans. Bringing her to ‘BBB 26’, especially on Carnival Saturday, links Super to lighthearted celebration. The brand’s in daily life but joins the fun too”, says João Adibe Marques, Cimed CEO.
Influencer Toguro, Cimed’s new comms head, boosts SUPERCIMED socials. He amplifies the reality show’s activations online.
Photo: Press Release
