- FIFA World Cup™ 1986 — Mexico: the tournament that gave birth to the iconic “Mexican Wave”
- FIFA World Cup™ 1994 — USA: 3,587,538 fans made this edition the highest-attended World Cup in history
- FIFA World Cup™ 2002 — South Korea and Japan: Brazil stayed up through the night to celebrate its record fifth world title, the pentacampeonato
- FIFA World Cup™ 2006 — Germany: debut of the Fan Fests, bringing supporters together in mass celebrations across the globe
- FIFA World Cup™ 2010 — South Africa: a cultural explosion fueled by vuvuzelas and one of the most beloved World Cup soundtracks ever
- FIFA World Cup™ 2026 — USA, Canada and Mexico: the countdown to the biggest World Cup in history has already begun
- Celebration Pack (6 exclusive design bottles): available from April 13 on Mercado Livre for R$ 54.99, nationwide shipping
- Individual randomized bottles via Zé Delivery: available from May for R$ 7.99 in São Paulo (SP), Curitiba (PR), Salvador (BA), Recife (PE) and Fortaleza (CE)
- More info: @budweiser_br on social media
- FIFA World Cup™ 1986 — Mexico: the tournament that gave birth to the iconic “Mexican Wave”
- FIFA World Cup™ 1994 — USA: 3,587,538 fans made this edition the highest-attended World Cup in history
- FIFA World Cup™ 2002 — South Korea and Japan: Brazil stayed up through the night to celebrate its record fifth world title, the pentacampeonato
- FIFA World Cup™ 2006 — Germany: debut of the Fan Fests, bringing supporters together in mass celebrations across the globe
- FIFA World Cup™ 2010 — South Africa: a cultural explosion fueled by vuvuzelas and one of the most beloved World Cup soundtracks ever
- FIFA World Cup™ 2026 — USA, Canada and Mexico: the countdown to the biggest World Cup in history has already begun
- Celebration Pack (6 exclusive design bottles): available from April 13 on Mercado Livre for R$ 54.99, nationwide shipping
- Individual randomized bottles via Zé Delivery: available from May for R$ 7.99 in São Paulo (SP), Curitiba (PR), Salvador (BA), Recife (PE) and Fortaleza (CE)
- More info: @budweiser_br on social media
Budstalgia: nostalgia fueling the present
The collection is part of Budweiser’s new global platform, called Budstalgia — a blend of Budweiser and nostalgia. The campaign marks 40 years as an official FIFA World Cup™ sponsor through a global film, out-of-home media, and various international activations.
“For 40 years, Budweiser has been part of the moments that bring fans together — on the pitch, in the stands, and everywhere the game is watched by legal-drinking-age consumers. With this global platform, we celebrate that shared history in a way that feels as relevant today as it did in 1986, connecting generations of fans through the passion, energy, and rituals that make the FIFA World Cup™ so special, while building anticipation for what’s still to come.” — Richard Oppy, Global President of Premium Company at AB InBev
Mariana Santos, Budweiser’s marketing director in Brazil, highlights the emotional dimension of the launch: “Budweiser is about living the energy of the World Cup. With this collection, we’re not just offering fans of all generations a collectible item — we’re inviting them to toast the present with icons of the past. We want every goal to be celebrated with a different design, turning epic victories like the Penta into fuel for the new memories we’ll start building toward 2026.”
Watch the global campaign film:
Event Info
Six exclusive aluminum bottle designs bring iconic FIFA World Cup™ moments from 1986 to 2026 — available in Brazil starting at R$ 7.99.
For four decades, Budweiser has been part of the biggest celebrations in football history. Now, the Ambev brand is bringing its special edition collectible aluminum bottles to Brazil, featuring six designs that pay tribute to the tournaments that defined generations of fans worldwide.
A journey through football history
Each bottle tells a story. The collection spans six World Cup editions, capturing memories that go far beyond the final score:
Budstalgia: nostalgia fueling the present
The collection is part of Budweiser’s new global platform, called Budstalgia — a blend of Budweiser and nostalgia. The campaign marks 40 years as an official FIFA World Cup™ sponsor through a global film, out-of-home media, and various international activations.
“For 40 years, Budweiser has been part of the moments that bring fans together — on the pitch, in the stands, and everywhere the game is watched by legal-drinking-age consumers. With this global platform, we celebrate that shared history in a way that feels as relevant today as it did in 1986, connecting generations of fans through the passion, energy, and rituals that make the FIFA World Cup™ so special, while building anticipation for what’s still to come.” — Richard Oppy, Global President of Premium Company at AB InBev
Mariana Santos, Budweiser’s marketing director in Brazil, highlights the emotional dimension of the launch: “Budweiser is about living the energy of the World Cup. With this collection, we’re not just offering fans of all generations a collectible item — we’re inviting them to toast the present with icons of the past. We want every goal to be celebrated with a different design, turning epic victories like the Penta into fuel for the new memories we’ll start building toward 2026.”
Watch the global campaign film:
Event Info