Rio’s iconic Jockey Club becomes Brazil’s biggest World Cup hub: Village Superbet blends live music, matches, and celebration in one unmissable event.
The address for Brazil’s ultimate World Cup celebration is now official. Village Superbet takes over the legendary Jockey Club Brasileiro in Rio de Janeiro’s Gávea neighborhood, turning the venue into a full-scale arena of live music, immersive brand experiences, and passionate football viewing during the world’s biggest sporting event.
A setting as iconic as the moment
The venue itself is a statement. The Pião do Prado, an open-air area within the Jockey Club spanning over 8,000 square meters, frames a breathtaking panorama of Christ the Redeemer and Pedra da Gávea. The lush surroundings of Gávea create an atmosphere that blends stadium energy, music festival, and collective celebration into one unforgettable setting.
Beyond watching the games, attendees will experience each match with top-tier infrastructure, premium food and beverage, immersive brand activations, and headline shows that transform every evening into a standalone festival.
A lineup that spans Brazilian music
The first wave of confirmed artists reflects the full spectrum of Brazilian music. The lineup features Anitta, Ludmilla, João Gomes, BaianaSystem, Thiaguinho, Léo Santana, Luísa Sonza, Matuê, Vintage Culture, Marina Sena, Djonga, Filipe Ret, Ferrugem, Belo, Banda Eva, Jeito Moleque, Péricles, Pixote, WIU, Sorriso Maroto, Teto, Psirico, and Turma do Pagode. More names will be announced soon.
Grupo Vibra leads a powerhouse partnership
The project is led by Grupo Vibra, alongside Rio’s top production companies: Grupo Fábrica, Lorde, Grupo Onda, Maltas Eventos, Dume, GMP, and entrepreneur Leo Marçal. Title sponsor Superbet reinforces its commitment to Brazil’s cultural and sports ecosystem through this landmark partnership.
Village is here to turn the World Cup into a complete experience. It’s not just about watching the games — it’s about living every moment with intensity, music, and celebration. We are preparing the biggest edition in our history, with infrastructure, brand experiences, and content that match the magnitude of the event. Juliana Schultz, CMO and partner at Grupo Vibra
Village was designed to be the biggest festival the world will see during the World Cup. We chose the Jockey Club for its strategic location and the unique atmosphere the venue provides. We want the audience to feel they are on a global stage, with international production standards and memorable experiences — which is why we brought together Rio’s leading producers. Fabrício Bahruth, partner at Grupo Vibra
Event Info
Event: Village Superbet
Venue: Jockey Club Brasileiro — Gávea, Rio de Janeiro, Brazil
Tickets: Available for members of the Village WhatsApp community: https://linktr.ee/village.rio
Social media: https://www.instagram.com/village.rio
Official website: https://www.villagefestival.com.br/
Photo: Disclosure
