Webcontinental partners with Vasco da Gama to join Gigante XP, offering fans exclusive discounts and digital rewards on the new platform.
Webcontinental, one of Brazil’s largest e-commerce retailers, has teamed up with Vasco da Gama to join Gigante XP, the club’s newly launched gamified digital ecosystem. The initiative takes fan engagement beyond the pitch, turning participation into real-life benefits.
Focused on innovation and technology, the move strengthens Webcontinental’s presence in the sports world and reaffirms its mission to connect brands with passionate communities. The company announced a similar partnership with Grêmio in 2025.
“Partnering with Vasco on such an innovative project highlights our commitment to creating real value through technology and engagement,” said Rodrigo Vicêncio, Webcontinental’s Marketing Manager.
Fan engagement and real rewards
Developed with Brazilian studio Hermit Crab, Gigante XP offers missions, quizzes and casual games that reward Vasco fans with points and prizes. The goal is to turn digital engagement into tangible advantages — from discounts on club merchandise to everyday products.
Other major brands are also joining the platform, expanding its network of rewards and personalization for fans.
“We want to create new ways of interaction and reward the fans who are with us every day. The goal is to turn passion into participation,” said Matheus Vivian, CEO of Hermit Crab.
How to join
Gigante XP is now live and can be accessed via Vasco’s official app. Registered fans can unlock exclusive Webcontinental discounts on products ranging from home essentials to tech and comfort items.
Photo: Courtesy
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