Atlantica Invests R$100M in Hotel Retrofits

In 2025, Atlantica Hospitality International allocated about R$100 million to upgrade 44 hotels across Brazil, targeting rooms and common areas to enhance guest experience and efficiency.

Upgrades across 44 properties

Atlantica Hospitality International operates 194 hotels with 28,500 rooms nationwide. It backed full or partial retrofits in various regions. Investments boost excellence and operations.

Rooms, receptions, and restaurants saw updates. Spaces turned modern, functional, and welcoming. They meet demands for superior, personalized stays.

Design for wellness and authenticity

Retrofit emphasizes design blending comfort and local essence. Each brand delivers its value promise. Changes reflect shifting guest behaviors.

The modernized spaces tell local stories through interiors capturing regional essence. We want guests to live immersive experiences beyond stays, forging true connections with their destinations.

Mark Campbell, VP Products and Technical Services, Atlantica Hospitality International

Flexible lobbies and restaurants

Lobbies, bars, and restaurants become social hubs. They draw guests and locals alike. Authentic menus position them as regional dining landmarks.

Restaurants especially become regional culinary references with authentic menus and unique identities, fostering engaging atmospheres. We aim for community staples reflecting local culture and menus that attract and retain locals.

Mark Campbell, VP Products and Technical Services, Atlantica Hospitality International

Key performance gains

Industry guidelines urge major updates every seven years. Refreshed hotels hold market share. Retrofits lift ADR, occupancy, and profitability.

Case: Quality Paulista ADR rose 78% post-upgrade with new categories. Radisson Oscar Freire gained 54% ADR in renovated rooms.

2025 NPS hit record over 60 across economy and midscale brands. It drives satisfaction, loyalty, and referrals.

100% goal by 2030

Atlantica targets retrofitting all eligible hotels by 2030. It maximizes value for guests and investors. The network leads in premium experiences.