Aviva unveils 2025 Black Friday with up to 30% off and the “Black Friday News” campaign hosted by Zeca Camargo.
Aviva, a leading travel and entertainment platform that owns Brazil’s two largest resorts, launches the Black Friday Aviva 2025 campaign with discounts of up to 30% and a news-bulletin-style format. Journalist and TV host Zeca Camargo leads the action “Black Friday News”, presenting daily updates focused on exclusive offers.
Throughout the campaign, Zeca will appear in dynamic social media bulletins recorded at Costa do Sauípe, Rio Quente Resorts and Hot Park Rio Quente, sharing deals, curiosities and light-hearted moments.
“Traveling across Brazil has always been part of my story. Being part of this campaign is a chance to highlight destinations that truly transform travelers,” says Zeca. “Presenting the biggest discounts of the year in such a dynamic format invites more people to discover these places.”
According to Edson Cândido, Aviva’s Marketing and Sales Director, the new concept relies on Zeca’s credibility and charisma to boost engagement and project reach.
Discounts up to 30%
Special offers are now live on the official brand websites:
costadosauipe.com.br/blackfriday
site.rioquente.com.br/black-friday-hp
Special live commerce
On November 28, Aviva will stream its traditional live commerce in three simultaneous broadcasts via Instagram and TikTok, featuring exclusive real-time offers.
