At ITB Berlin, Roteiros de Charme promotes Brazilian eco-luxury hotels and launches its first streaming series on Travel Plus TV.
The Roteiros de Charme Hotel Association represented Brazil at the 60th edition of ITB Berlin, the world’s leading travel trade show, presenting its curated portfolio of boutique hotels rooted in sustainability and authenticity. Held from March 3 to 5, the event strengthened the association’s position as an international showcase of independent Brazilian hospitality.
In partnership with Embratur, the association promotes Brazil as a destination for sustainable luxury tourism, combining sophistication with environmental and cultural responsibility. President Roberto Fusetti highlighted the mission “to show the world that Brazilian hospitality unites authenticity, elegance, and environmental respect.”
At the same time, Roteiros de Charme launched its first original series on Travel Plus TV, marking a milestone for Brazil’s hospitality sector. Titled Roteiros de Charme, the show explores distinctive boutique hotels offering cultural, culinary, and nature-based experiences across the country.
The first season features ten destinations in Rio de Janeiro, including Les Roches, Quinta da Paz, Pedra da Laguna, and Solar do Império, highlighting local charm, sustainable practices, and personalized service. Available for free on Samsung TV Plus, LG Channels, Roku, and YouTube, the series reaches over 60 million smart TVs worldwide.
“The new luxury is traveling consciously,” says Monica Borobia, Sustainability Director at Roteiros de Charme.
Founded in 1992, Roteiros de Charme unites 72 boutique hotels and eco-lodges in 17 Brazilian states. Each establishment follows the association’s Ethical and Environmental Code, developed with the United Nations Environment Programme (UNEP), and now aligned with ESG principles.
Photo: Divulgação
